Will you handle video and UGC content?

Yes. Creative production is part of the engagement, including UGC-style content that performs better than polished brand video on Meta placements.

How does iOS privacy affect my results?

We implement Conversions API and enhanced matching to rebuild the signal Meta lost from App Tracking Transparency, which meaningfully improves optimization accuracy.

Paid Advertising

Meta Ads (Facebook & Instagram)

Meta Ads management is the planning, creative testing, and optimization of paid campaigns across Facebook and Instagram. ZAVYANS treats creative as the primary lever — we run structured testing cycles to find winning hooks and angles fast, then scale spend behind what performs.

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What's included

High-velocity creative testing

Structured hook, angle, and format testing every week so the algorithm always has fresh signal to optimize against.

Full-funnel audience strategy

Prospecting, retargeting, and lookalike layers built to work together, not siloed campaigns fighting each other.

Conversions API implementation

Server-side event tracking that recovers signal lost to iOS privacy changes and ad blockers.

Creative production included

UGC-style and native-feel ad creative built specifically for Meta's placements, not repurposed TV spots.

How we work

Step 1
Audience & offer audit

We map your existing customer data, offer, and creative assets against Meta's current auction dynamics.
Step 2
Creative testing sprint

Multiple hooks and angles launched simultaneously to find signal fast, not one ad at a time.
Step 3
Scale what works

Winning creative gets budget; losing creative gets killed. No sentimental attachment to ads that don't convert.
Step 4
Continuous refresh

New creative enters the testing pipeline every week to fight ad fatigue before it hits your CPA.

Meta’s auction rewards fresh creative more than any other platform. Agencies that launch three ads and check back in a month lose to the algorithm. Our process is built around volume and speed of testing, because that’s what actually moves CPA.

Frequently asked questions

We typically launch 6-10 creative variations per testing cycle. Volume matters less than variety — different hooks, formats, and angles, not ten versions of the same idea.