Real estate agent holding a model house: Facebook & Instagram Ads

Meta Ads · Real Estate Agents

Facebook & Instagram Ads for Real Estate Agents

Facebook and Instagram ads reach people before they start searching, building demand and bringing in buyer, seller and valuation leads with the right offer and creative. ZAVYANS runs Facebook and Instagram ads for real estate agents in the USA, UK and Pakistan.

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Quick Answer

ZAVYANS provides Facebook and Instagram ads for real estate agents in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers audience & retargeting strategy, creative testing with video & images and lead forms or click-to-WhatsApp campaigns, measured by cost per qualified buyer or valuation lead.

Why Facebook and Instagram ads matters for real estate agents

Buyers browse for weeks before contacting anyone, and portal leads go cold quickly without fast follow-up.

We test several offers and creatives at once, keep the ones that bring in real enquiries, and retarget people who showed interest but didn't act.

Who we target for real estate agents

Buyers, sellers and investors by location, life stage and interest, reached with listing ads and project videos, and retargeted after viewing specific properties.

Campaigns are judged on buyer, seller and valuation leads, not likes or reach.

What's included

Audience and retargeting strategy

Creative testing with video and images

Lead forms or click-to-WhatsApp campaigns

Conversions API tracking

Weekly optimisation

Rules we plan around for real estate agents

USA

In the USA, property advertising must follow the Fair Housing Act, which bans discriminatory wording and targeting, and Meta restricts housing ad targeting by age, gender and ZIP code.

UK

In the UK, estate and letting agents must belong to a government-approved redress scheme, and listings must include material information, such as price, tenure and council tax band, under Trading Standards guidance.

Pakistan

In Pakistan, housing schemes must be approved by the relevant development authority, such as the CDA in Islamabad or the LDA in Lahore, and advertising unapproved projects can lead to action against the developer and the advertiser.

How we measure results

We report on cost per qualified buyer or valuation lead, not just clicks or followers, with tracking set up before anything goes live. Most campaigns need 2 to 4 weeks of testing before scaling what works.

Frequently asked questions

Can real estate agents start with Facebook and Instagram ads on its own?

Yes. Many real estate agents start with one service, then add others, such as AI chatbots or CRM and marketing automation, once the first is working.

How long does Facebook and Instagram ads take to work for real estate agents?

Most campaigns need 2 to 4 weeks of testing before scaling what works. We report progress from the first month.

Do you offer Facebook and Instagram ads for real estate agents in the USA, UK and Pakistan?

Yes. We work with real estate agents in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.

How do you measure Facebook and Instagram ads for real estate agents?

By cost per qualified buyer or valuation lead and the number of buyer, seller and valuation leads, with tracking set up before anything goes live, so each result can be traced to its source.