TikTok
TikTok Ads Agency
Native, sound-on creative tested in rounds, not one polished ad, built for a platform that rewards content that doesn't look like an ad.
Quick Answer
ZAVYANS provides TikTok Ads for businesses in Pakistan, the UK, the USA, Canada, Australia, the UAE and Saudi Arabia, with offices in Islamabad and Arlington, Virginia. The work typically covers spark Ads & creator content, campaign strategy and native creative production, and you can start with this service on its own.
Why TikTok ads work differently
TikTok's audience has grown fast, and reaches people that Meta ads alone miss, particularly a younger, mobile-first audience. The catch is that TikTok ads fail when they look like ads. Creative that feels native to the platform, fast cuts, real people, a hook in the first two seconds, consistently outperforms polished brand video repurposed from other channels.
We build campaigns around creative testing rather than a single hero ad, because on TikTok the winning creative is rarely the one you expect going in.
What's included
Campaign strategy
Objectives, audiences and budget structured around what you are actually trying to sell.
Native creative production
Short-form video built to look native to TikTok, not repurposed brand video.
Creative testing
Multiple hooks and formats tested in parallel, with spend shifted to what performs.
Spark Ads and creator content
Boosting organic or creator content as ads to keep the native feel.
Pixel and conversion tracking
Proper event tracking so results are measured on sales and leads, not just views.
Weekly reporting
Clear numbers on cost per result and what creative is driving it.
Who this works best for
TikTok ads tend to work best for products and services with visual appeal or a clear before-and-after: fashion, food, beauty, real estate and e-commerce. B2B and highly technical services usually see better returns from LinkedIn or Google, and we will tell you honestly if that is the case.
How much do TikTok Ads cost?
TikTok usually has lower costs per thousand views than many platforms, but results depend on creative. These are typical ranges.
| Cost item | Typical range | Notes |
|---|---|---|
| Cost per 1,000 impressions (CPM) | Often $3 to $10 | Varies by country, audience and season |
| Minimum budget | $50/day per campaign, $20/day per ad group | TikTok's current minimums |
| Creative production | $150 to $1,000+ per video | Native, creator-style videos perform best |
| Management fee | $750 to $3,000 per month | Or a percentage of ad spend |
Ranges reflect common market pricing and vary by market and objective. We plan budgets around testing enough creative, which is the biggest driver of TikTok results.
TikTok Ads vs Meta Ads vs YouTube Ads
| TikTok Ads | Meta Ads | YouTube Ads | |
|---|---|---|---|
| Audience | Younger and fast-growing across ages | Broadest reach across ages | Very broad, strong for research |
| Creative style | Native, creator-led short video | Video, images, carousels | Short and long video |
| Typical cost | Often lower CPMs | Medium | Varies |
| Best for | Consumer brands, apps, e-commerce, TikTok Shop | Leads and e-commerce at scale | Considered purchases and demos |
Most brands get the best results by testing TikTok alongside Meta, using the same winning ideas adapted to each platform.
How to choose a TikTok Ads agency
- Ask to see the kind of native, creator-style videos they produce.
- Check they can run Spark Ads with your own or creators' organic posts.
- Make sure the TikTok Pixel and Events API are set up for accurate tracking.
- Ask how many new creatives they test each month. Fresh creative matters most.
- Look for reporting on sales or leads, not just views.
- Confirm ads run in your own TikTok Ads Manager account.
Your first 90 days
- Weeks 1-2
Install the TikTok Pixel and Events API, research trends and competitors, write creative briefs.
- Weeks 3-4
Produce and launch 6 to 10 native videos, including Spark Ads.
- Month 2
Cut weak creatives, iterate winners with new hooks, test audiences and placements.
- Month 3
Scale winning creatives, add retargeting and TikTok Shop if relevant, report on sales.
Who we help
Fashion and beauty
Visual products suited to short-form video and trend-driven content.
Food and restaurants
Local food content that performs well organically and as ads.
Real estate
Property showcases and area content for a younger buyer and renter audience.
E-commerce
Product demos and Spark Ads that drive directly to checkout.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
TikTok Ads by city
Pakistan
United Kingdom
United States
United Arab Emirates
Saudi Arabia
Canada
Australia
By country
Country pages cover the advertising, privacy and consumer rules that apply in each market.
Top cities
Dedicated pages for the cities where we work most, covering local markets, areas and rules.
Key terms explained
Plain-language definitions from our marketing and AI glossary.
Frequently asked questions
Why choose ZAVYANS for TikTok ads?
We build native creative and test it in rounds, rather than running one polished ad and hoping it performs, which is the most common reason TikTok campaigns fail.
Is TikTok worth it for my business?
It depends on your product. Visual, mass-market products and services usually do well. We will tell you if your business is better suited to Meta or Google instead.
Do you produce the video content?
Yes, we produce native short-form video, and can also work with your existing content or creators.
What budget do I need to start?
We usually recommend starting with a modest test budget to find working creative before scaling spend.
Do you use TikTok Shop as well as ads?
Yes, where relevant we combine TikTok ads with TikTok Shop setup so purchases happen without leaving the app.
How is TikTok different from Instagram Reels ads?
The audience and content style differ. TikTok rewards native, less polished content more heavily than Instagram, and the two are set up and optimised separately.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
What do you need from me to start?
Access to a TikTok Business account (or help setting one up), product or service details, and any existing content or creators you already work with.
Do TikTok Ads work for B2B?
Sometimes, mainly for brand awareness and recruiting. TikTok is strongest for consumer brands, apps, e-commerce and local services aimed at younger audiences.
What are TikTok Spark Ads?
Ads that boost existing organic TikTok posts from your account or a creator's account, keeping likes and comments. They often feel more native and perform better than standard ads.
What is the minimum budget for TikTok Ads?
TikTok currently requires at least $50 a day at campaign level and $20 a day per ad group. A meaningful test usually needs several weeks of spend and multiple creatives.
How many videos do I need for TikTok Ads?
Start with at least 6 to 10 different videos and keep adding new ones every few weeks, because creative fatigue on TikTok is fast.
Can you make TikTok ad videos for us?
Yes. We script and produce native, creator-style videos, or work with creators, built around hooks that stop the scroll in the first two seconds.
Is TikTok available for ads in all your markets?
TikTok Ads are available in the USA, UK, Canada, Australia, the UAE, Saudi Arabia and Pakistan, with targeting and minimums that vary by market.
Related services
Let's build something
Ready to grow with TikTok Ads?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com
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