Paid Social
Meta Ads Agency in Pakistan
Facebook and Instagram campaigns built for creative testing and real ROAS, with tracking that survives iOS privacy changes.
Quick Answer
ZAVYANS provides Meta Ads for businesses across Pakistan, from our office in Blue Area, Islamabad, in person in Islamabad and Rawalpindi and remotely everywhere else. The work typically covers audience & retargeting strategy, landing page alignment and campaign strategy, planned around local rules from the start, with reporting and invoicing in PKR.
Why Pakistani businesses work with us
Same country, no time difference: calls and WhatsApp during your working day
Work planned around Pakistani advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in PKR
What Meta Ads actually covers
Meta Ads is one buying platform placing ads across Facebook Feed, Stories and Reels, Instagram Feed, Stories, Reels and Explore, and the Meta Audience Network. Because everything is bought together, the accounts that perform best treat creative testing as continuous, not a single campaign launch followed by months of the same ad.
iOS privacy changes degraded how much of the customer journey Meta can see by default, which makes a proper Conversions API setup essential, not optional, for accurate optimisation.
What's included
Audience and retargeting strategy
Reaching new customers and re-engaging people who already showed interest.
Weekly reporting
Cost per result and ROAS reported clearly against your actual goals.
Landing page alignment
Ad traffic sent to pages built to convert, not a generic homepage.
Campaign strategy
Objectives and structure matched to your actual sales funnel, not a generic template.
Creative testing
Multiple concepts tested continuously, with budget shifted to what performs.
Conversions API setup
Server-side tracking that recovers signal lost to iOS privacy changes.
Working with Pakistani businesses
Our office is in Blue Area, Islamabad, and we work with businesses across Pakistan, from Karachi and Lahore to Faisalabad, Multan, Peshawar and Sialkot. There's no time difference, calls and WhatsApp happen during your working day, meetings in Islamabad are welcome, and reporting and invoicing are in PKR. We work in English and Urdu.
Meta Ads (Facebook & Instagram) rules in Pakistan
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules.
What's different about Meta Ads (Facebook & Instagram) in Pakistan
Pakistani audiences are mobile-first, and Facebook, YouTube and TikTok reach far more people than LinkedIn or X. Costs per click are low compared with the UK or USA, so budgets go further, but lead quality varies a lot, which is why we qualify leads quickly by WhatsApp and phone.
- Ad copy and creatives in English, Urdu or Roman Urdu, tested against each other
- Click-to-WhatsApp and lead form campaigns, because many buyers would rather message than fill in a website form
- Separate targeting by city, since buying power and competition differ sharply between Karachi, Lahore, Islamabad and smaller cities
Tracking decides whether optimisation works
Meta can only optimise toward conversions it can see. A correctly configured pixel, standard events matching your funnel, and a Conversions API connection sending events from your server are what let Meta's algorithm actually find more of your best customers.
Why continuous creative testing matters
Ad fatigue sets in faster on Meta than most advertisers expect. Accounts that test new creative concepts every one to two weeks consistently outperform those relying on the same handful of ads for months.
Who we help
E-commerce
Product-led campaigns with dynamic retargeting for cart abandoners.
Healthcare and clinics
Consultation and appointment campaigns within advertising rules.
Real estate
Project launches and always-on enquiry campaigns.
B2B services
Lead generation campaigns using native lead forms.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Pakistan?
Yes. Our office is Office 24D, Rashid Plaza, Blue Area, G-6, Islamabad. We work with businesses across Pakistan from there, in person in Islamabad and Rawalpindi and over calls and WhatsApp elsewhere, in English and Urdu.
Do you handle the Conversions API setup?
Yes, this is a core part of every engagement, not an optional add-on.
How often do you refresh creative?
Typically every one to two weeks, informed by performance data, to stay ahead of ad fatigue.
Do you run ads in Urdu?
Yes. We test English, Urdu and Roman Urdu ad copy against each other and keep whichever brings better leads. Many Pakistani campaigns also use click-to-WhatsApp, because customers often prefer to message.
How much should I budget for Meta Ads?
It depends on your average customer value and market. We recommend a realistic test budget before scaling.
What rules apply to Meta Ads (Facebook & Instagram) in Pakistan?
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
Do you run both Facebook and Instagram?
Yes, both are managed under the same Meta Ads account and reported together.
Can you use our existing brand assets?
Yes, and we can also produce new creative if you need it, through our content production service.
Which cities in Pakistan do you work with?
Businesses anywhere in Pakistan, including Islamabad, Rawalpindi, Karachi, Lahore, Faisalabad, Multan, Peshawar, Gujranwala and Sialkot. Campaigns and content can be targeted to specific cities or regions.
Can you track WhatsApp or Messenger conversions?
Yes, click-to-message campaigns and their outcomes are tracked where the platform supports it.
Can you take over an existing ad account?
Yes, we audit it first, keep what is working and fix what is not.
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Let's build something
Ready to grow with Meta Ads (Facebook & Instagram) in Pakistan?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com
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