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Packing an online order for delivery: Facebook & Instagram Ads

Meta Ads · E-commerce Brands

Facebook & Instagram Ads for E-commerce Brands

Facebook and Instagram ads reach people before they start searching, building demand and bringing in profitable orders with the right offer and creative. ZAVYANS runs Facebook and Instagram ads for e-commerce brands in the USA, UK and Pakistan.

Quick Answer

ZAVYANS provides Facebook and Instagram ads for e-commerce brands in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers audience & retargeting strategy, creative testing with video & images and lead forms or click-to-WhatsApp campaigns, measured by cost per acquisition and return on ad spend.

Why Facebook and Instagram ads matters for e-commerce brands

Rising ad costs squeeze margins, and most first-time buyers never come back without a reason to.

We test several offers and creatives at once, keep the ones that bring in real enquiries, and retarget people who showed interest but didn't act.

Who we target for e-commerce brands

Shoppers matched by interests and behaviour, reached with product videos and catalogue ads, and retargeted after viewing products or leaving a cart.

Campaigns are judged on profitable orders, not likes or reach.

What's included

Audience and retargeting strategy

Creative testing with video and images

Lead forms or click-to-WhatsApp campaigns

Conversions API tracking

Weekly optimisation

Rules we plan around for e-commerce brands

USA

In the USA, the FTC regulates advertising claims, reviews and endorsements, and states such as California have their own privacy laws covering customer data and tracking.

UK

In the UK, the Consumer Contracts Regulations give online buyers 14 days to cancel most orders, and UK GDPR and PECR set the rules for marketing consent and cookies.

Pakistan

In Pakistan, online sellers should register for sales tax where required, and provincial consumer protection laws cover refunds and accurate product descriptions.

How we measure results

We report on cost per acquisition and return on ad spend, not just clicks or followers, with tracking set up before anything goes live. Most campaigns need 2 to 4 weeks of testing before scaling what works.

Frequently asked questions

How do you measure Facebook and Instagram ads for e-commerce brands?

By cost per acquisition and return on ad spend and the number of profitable orders, with tracking set up before anything goes live, so each result can be traced to its source.

Do you offer Facebook and Instagram ads for e-commerce brands in the USA, UK and Pakistan?

Yes. We work with e-commerce brands in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.

How long does Facebook and Instagram ads take to work for e-commerce brands?

Most campaigns need 2 to 4 weeks of testing before scaling what works. We report progress from the first month.

Can e-commerce brands start with Facebook and Instagram ads on its own?

Yes. Many e-commerce brands start with one service, then add others, such as AI chatbots or social media marketing, once the first is working.

E-commerce marketing by city

Full e-commerce marketing plans for each city we serve, with local markets, rules and channels.

Pakistan

United Kingdom

United States

UAE and Saudi Arabia

Canada and Australia

Let's build something

Ready to grow with Facebook and Instagram ads?

Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.

or email info@zavyans.com

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