How many target accounts do we need for ABM to make sense?

It varies, but ABM generally works best with a focused list — often 50 to a few hundred accounts — rather than thousands. We'll assess fit during scoping.

Do you help build the target account list, or do we need one already?

We can help build and prioritize the list using firmographic and intent data, though it works best in partnership with your sales team's existing account knowledge.

Lead Gen & CRM

Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is a B2B strategy that targets specific, named companies with coordinated advertising, content, and outreach, rather than casting a wide net for individual leads. ZAVYANS builds ABM programs for clients with a defined, high-value target account list and a sales team ready to act on engagement signals.

Get a Free Proposal See our results

What's included

Target account list development

We help define and prioritize your ideal target accounts based on fit and intent signals, not just firmographic guesses.

Coordinated multi-channel outreach

LinkedIn ads, display retargeting, and email sequenced to reach the same target accounts across channels.

Sales & marketing alignment

Engagement signals fed directly to sales so outreach happens when an account is actually showing interest.

Account-level reporting

Reporting built around account engagement and pipeline, not generic lead volume metrics that don't fit an ABM motion.

How we work

Step 1
Target account definition

We work with your sales team to define and prioritize the account list ABM will focus on.
Step 2
Campaign build

Coordinated ad, content, and outreach campaigns built specifically for that account list.
Step 3
Launch & signal tracking

Campaigns launched with engagement tracked at the account level, not just individual contacts.
Step 4
Sales handoff & iteration

Engaged accounts flagged to sales for outreach, with campaign targeting refined based on what's converting.

ABM works because it matches how B2B buying actually happens — a handful of stakeholders at a specific company, not an anonymous form fill. We build campaigns around that reality instead of pretending every lead is equally worth chasing.

Frequently asked questions

Lead generation typically casts a wider net for individual leads; ABM concentrates spend and effort on a defined list of specific companies you've already decided are worth pursuing.