Paid Advertising
Performance Marketing
Google Ads, Meta Ads, and TikTok Ads run as one connected system — measured against a single cost-per-acquisition and ROAS target, not three platforms competing for the same budget and the same customer.
Quick Answer
ZAVYANS provides Performance Marketing for businesses in Pakistan, the UK, the USA, Canada, Australia, the UAE and Saudi Arabia, with offices in Islamabad and Arlington, Virginia. The work typically covers meta Ads (Facebook & Instagram), google Ads Management and TikTok Ads, and you can start with this service on its own.
What's included
Google Ads Management
Search, Shopping, and Performance Max campaigns built around profit. Learn more →
Meta Ads (Facebook & Instagram)
Creative-tested campaigns engineered for ROAS, not vanity reach. Learn more →
TikTok Ads
Native, sound-on campaigns built for the For You Page. Learn more →
Server-Side Conversion Tracking
Conversions API, Enhanced Conversions, and TikTok Events API feeding accurate data into every platform's bidding algorithm.
Conversion Rate Optimization
ROAS depends on what happens after the click too. Learn more →
Unified CAC/ROAS Reporting
One dashboard across every platform — no more reconciling five different ad accounts by hand.
How we work
- Step 1
Audit & baseline
We map current spend and performance across every platform, then set one shared CAC and ROAS target.
- Step 2
Tracking infrastructure
Server-side conversion tracking goes in first, so every platform bids on accurate data instead of guesses.
- Step 3
Cross-platform allocation
Budget moves weekly toward whichever platform is actually hitting target, not whichever account manager shouts loudest.
- Step 4
Continuous testing
Creative and audience testing run in parallel across platforms — winners get budget, losers get killed.
Case Study
Real estate developers grew from ~50-150 to 600+ leads a month
Google Ads, Meta lead and WhatsApp campaigns, websites and Google Maps visibility working toward one cost-per-lead target.
4x+
monthly leads at peak
20-50%
lower cost per lead
Looking for Performance Marketing in Pakistan? See our dedicated pages for Performance Marketing in Islamabad and Performance Marketing in Rawalpindi.
By country
Country pages cover the advertising, privacy and consumer rules that apply in each market.
Top cities
Dedicated pages for the cities where we work most, covering local markets, areas and rules.
Key terms explained
Plain-language definitions from our marketing and AI glossary.
Frequently asked questions
Why manage Google, Meta, and TikTok together instead of separately?
Because they're all competing for the same customer with the same budget. Managed separately, platforms often bid against your own retargeting or double-count the same conversion. Managed as one system, budget moves to whichever channel is actually most efficient this week.
What's a realistic CAC or ROAS target?
It depends entirely on your margins and average order value — we set it during the audit, not before. Anyone quoting a universal ROAS benchmark before seeing your numbers is guessing.
Do you handle the creative too, or just media buying?
Both — creative production is part of the engagement, since performance marketing without a constant supply of new creative just fatigues and stalls.
How is this different from hiring you for Google Ads and Meta Ads separately?
Separately, you get two teams optimizing against two different goals. Bundled, one team owns the shared CAC/ROAS number and moves budget across platforms accordingly.
How often do you report on performance?
Weekly, with a shared dashboard showing spend, CAC, and ROAS across every platform in one place — not five separate exports.
Related services
Let's build something
Ready to talk performance marketing?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com
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