Paid Advertising

Performance Marketing

Google Ads, Meta Ads, and TikTok Ads run as one connected system — measured against a single cost-per-acquisition and ROAS target, not three platforms competing for the same budget and the same customer.

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What's included

Google Ads Management

Search, Shopping, and Performance Max campaigns built around profit. Learn more →

Meta Ads (Facebook & Instagram)

Creative-tested campaigns engineered for ROAS, not vanity reach. Learn more →

TikTok Ads

Native, sound-on campaigns built for the For You Page. Learn more →

Server-Side Conversion Tracking

Conversions API, Enhanced Conversions, and TikTok Events API feeding accurate data into every platform's bidding algorithm.

Conversion Rate Optimization

ROAS depends on what happens after the click too. Learn more →

Unified CAC/ROAS Reporting

One dashboard across every platform — no more reconciling five different ad accounts by hand.

How we work

Step 1
Audit & baseline

We map current spend and performance across every platform, then set one shared CAC and ROAS target.
Step 2
Tracking infrastructure

Server-side conversion tracking goes in first, so every platform bids on accurate data instead of guesses.
Step 3
Cross-platform allocation

Budget moves weekly toward whichever platform is actually hitting target, not whichever account manager shouts loudest.
Step 4
Continuous testing

Creative and audience testing run in parallel across platforms — winners get budget, losers get killed.

Case Study

A DTC e-commerce brand scaled ad spend +212% while holding target ROAS

One shared CAC target across paid social, not three platforms pulling in different directions.

+212%

monthly ad spend scaled while maintaining target ROAS

+41%

repeat purchase rate from email/SMS flows

Read the full case study

Looking for Performance Marketing in Pakistan? See our dedicated pages for Performance Marketing in Islamabad and Performance Marketing in Rawalpindi.

Frequently asked questions

Why manage Google, Meta, and TikTok together instead of separately?

Because they're all competing for the same customer with the same budget. Managed separately, platforms often bid against your own retargeting or double-count the same conversion. Managed as one system, budget moves to whichever channel is actually most efficient this week.

What's a realistic CAC or ROAS target?

It depends entirely on your margins and average order value — we set it during the audit, not before. Anyone quoting a universal ROAS benchmark before seeing your numbers is guessing.

Do you handle the creative too, or just media buying?

Both — creative production is part of the engagement, since performance marketing without a constant supply of new creative just fatigues and stalls.

How is this different from hiring you for Google Ads and Meta Ads separately?

Separately, you get two teams optimizing against two different goals. Bundled, one team owns the shared CAC/ROAS number and moves budget across platforms accordingly.