Meta Ads · Restaurants
Facebook & Instagram Ads for Restaurants
Facebook and Instagram ads reach people before they start searching, building demand and bringing in bookings, direct orders and walk-ins with the right offer and creative. ZAVYANS runs Facebook and Instagram ads for restaurants in the USA, UK and Pakistan.
Quick Answer
ZAVYANS provides Facebook and Instagram ads for restaurants in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers audience & retargeting strategy, creative testing with video & images and lead forms or click-to-WhatsApp campaigns, measured by cost per booking or direct order.
Why Facebook and Instagram ads matters for restaurants
Delivery apps take a large commission and own the customer relationship, while walk-ins are decided on Google Maps.
We test several offers and creatives at once, keep the ones that bring in real enquiries, and retarget people who showed interest but didn't act.
Who we target for restaurants
Local food lovers reached with short videos of real dishes, timed for lunch and dinner decisions, and retargeting for past visitors.
Campaigns are judged on bookings, direct orders and walk-ins, not likes or reach.
What's included
Audience and retargeting strategy
Creative testing with video and images
Lead forms or click-to-WhatsApp campaigns
Conversions API tracking
Weekly optimisation
Rules we plan around for restaurants
USA
In the USA, restaurants are licensed and inspected by state and local health departments, and chains with 20 or more locations must show calories on menus, including online menus.
UK
In the UK, food businesses must register with their local council, allergen information must be available for online orders, and food hygiene ratings are public, so customers often check them.
Pakistan
In Pakistan, food businesses are licensed by provincial food authorities, such as the Punjab Food Authority, which inspect outlets and publish enforcement action.
How we measure results
We report on cost per booking or direct order, not just clicks or followers, with tracking set up before anything goes live. Most campaigns need 2 to 4 weeks of testing before scaling what works.
Frequently asked questions
How do you measure Facebook and Instagram ads for restaurants?
By cost per booking or direct order and the number of bookings, direct orders and walk-ins, with tracking set up before anything goes live, so each result can be traced to its source.
Can restaurants start with Facebook and Instagram ads on its own?
Yes. Many restaurants start with one service, then add others, such as website design or AI chatbots, once the first is working.
Do you offer Facebook and Instagram ads for restaurants in the USA, UK and Pakistan?
Yes. We work with restaurants in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.
How long does Facebook and Instagram ads take to work for restaurants?
Most campaigns need 2 to 4 weeks of testing before scaling what works. We report progress from the first month.
More Meta Ads by industry
Other services for restaurants
Restaurant marketing by city
Full restaurant marketing plans for each city we serve, with local markets, rules and channels.
Pakistan
United Kingdom
United States
UAE and Saudi Arabia
Canada and Australia
Let's build something
Ready to grow with Facebook and Instagram ads?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com