Meta Ads · Medical Practices
Facebook & Instagram Ads for Medical Practices
Facebook and Instagram ads reach people before they start searching, building demand and bringing in booked appointments with the right offer and creative. ZAVYANS runs Facebook and Instagram ads for medical practices in the USA, UK and Pakistan.
Quick Answer
ZAVYANS provides Facebook and Instagram ads for medical practices in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers audience & retargeting strategy, creative testing with video & images and lead forms or click-to-WhatsApp campaigns, measured by cost per booked appointment.
Why Facebook and Instagram ads matters for medical practices
Patients compare clinics on reviews and convenience, and calls missed during busy hours lose bookings to the next clinic.
We test several offers and creatives at once, keep the ones that bring in real enquiries, and retarget people who showed interest but didn't act.
Who we target for medical practices
Local patients reached with service-specific campaigns, such as physiotherapy, dermatology or health checks, within health advertising rules.
Campaigns are judged on booked appointments, not likes or reach.
What's included
Audience and retargeting strategy
Creative testing with video and images
Lead forms or click-to-WhatsApp campaigns
Conversions API tracking
Weekly optimisation
Rules we plan around for medical practices
USA
In the USA, healthcare marketing has to respect HIPAA, which limits how patient information and tracking pixels can be used, as well as FTC rules against deceptive health claims.
UK
In the UK, healthcare ads must follow the ASA's CAP Code, which restricts claims about treatments and results, and prescription-only medicines, such as weight-loss injections and Botox, cannot be advertised to the public.
Pakistan
In Pakistan, doctors are registered with the Pakistan Medical and Dental Council, whose code of ethics restricts self-promotional advertising, so clinic marketing should stay factual about services, timings and qualifications.
How we measure results
We report on cost per booked appointment, not just clicks or followers, with tracking set up before anything goes live. Most campaigns need 2 to 4 weeks of testing before scaling what works.
Frequently asked questions
How do you measure Facebook and Instagram ads for medical practices?
By cost per booked appointment and the number of booked appointments, with tracking set up before anything goes live, so each result can be traced to its source.
Do you offer Facebook and Instagram ads for medical practices in the USA, UK and Pakistan?
Yes. We work with medical practices in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.
Can medical practices start with Facebook and Instagram ads on its own?
Yes. Many medical practices start with one service, then add others, such as reputation management or lead generation, once the first is working.
How long does Facebook and Instagram ads take to work for medical practices?
Most campaigns need 2 to 4 weeks of testing before scaling what works. We report progress from the first month.
More Meta Ads by industry
Other services for medical practices
See our Medical Practices marketing pages for Pakistan, UK, USA.
Healthcare marketing by city
Full healthcare marketing plans for each city we serve, with local markets, rules and channels.
Pakistan
United Kingdom
United States
UAE and Saudi Arabia
Canada and Australia
Let's build something
Ready to grow with Facebook and Instagram ads?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com