Can you guarantee media coverage?

No agency can honestly guarantee placements — coverage depends on genuine newsworthiness and journalist interest. We focus on strong story development and targeted outreach to maximize the odds.

Do you handle crisis communications too?

Yes, reactive communications support during a reputational issue is available as part of this service when needed.

Content & Reputation

Public Relations & Media Relations

Public relations and media relations covers securing earned media coverage — press mentions, journalist relationships, and thought-leadership placements — rather than paying for exposure directly. ZAVYANS runs this as a credibility-building channel that compounds alongside SEO and paid media, distinct from our review-focused reputation management service.

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What's included

Journalist & publication outreach

Targeted pitching to relevant journalists and publications, not a mass press-release blast nobody reads.

Thought-leadership placement

Byline articles and expert commentary placed in industry publications to build founder or executive visibility.

Announcement strategy

Product launches, funding news, and company milestones packaged into stories journalists actually want to cover.

Coverage that supports SEO

Earned media links and mentions that contribute to domain authority, compounding your SEO investment.

How we work

Step 1
Story & angle development

We identify what's genuinely newsworthy about your business, not just what you want to announce.
Step 2
Media list building

Relevant journalists and publications identified and researched for genuine fit, not a generic spray list.
Step 3
Pitching & outreach

Personalized pitches sent and followed up on, with relationship-building beyond a single pitch.
Step 4
Coverage tracking & follow-up

Placed coverage tracked and amplified, with ongoing relationship building for future stories.

A press mention from a publication your customers already trust carries weight that a paid ad never will. PR is slower than paid media, but the credibility it builds doesn’t disappear the moment you stop spending.

Frequently asked questions

Reputation management focuses on reviews and response management; PR focuses on securing earned press coverage and journalist relationships — proactive story placement rather than reactive review handling.