Free Tool
Free Marketing Budget Calculator
Answer four questions and get a realistic monthly budget range plus a recommended channel mix — a starting point for a conversation, not a guarantee.
Recommended monthly budget
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Based on common small-business marketing budget benchmarks, adjusted for your goal. This is a realistic starting point for a conversation, not a precise guarantee.
Recommended channel mix
How this is calculated
We use commonly cited small-business marketing budget benchmarks — roughly 8-15% of revenue depending on how aggressive your goal is — adjusted for your stated market and goal. If you're pre-revenue, we give a flat starting-budget range instead, based on what's realistic to properly test a channel rather than a percentage of revenue you don't have yet. No hidden formula, no fake precision — just a reasonable starting point.
Frequently asked questions
How is this budget estimate calculated?
Based on commonly cited small-business marketing budget benchmarks (roughly 7-15% of revenue depending on your goal), adjusted for market and goal. It's a starting point, not a guarantee.
What if I don't know my monthly revenue yet?
Select "Pre-revenue / just starting" for a flat starting-budget range instead of a percentage-based estimate.
Let's build something
Want a real plan, not just an estimate?
Tell us your actual numbers and we'll come back with a specific proposal, not a generic range.