Paid Social
Meta Ads Agency in Canada
Facebook and Instagram campaigns built for creative testing and real ROAS, with tracking that survives iOS privacy changes.
Quick Answer
ZAVYANS provides Meta Ads for businesses across Canada, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers audience & retargeting strategy, campaign strategy and conversions API setup, planned around local rules from the start, with reporting and invoicing in CAD.
Why Canadian businesses work with us
Scheduled calls in Canadian time zones, plus written weekly reporting
Work planned around Canadian advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in CAD, with no local office overhead added to your cost
What Meta Ads actually covers
Meta Ads is one buying platform placing ads across Facebook Feed, Stories and Reels, Instagram Feed, Stories, Reels and Explore, and the Meta Audience Network. Because everything is bought together, the accounts that perform best treat creative testing as continuous, not a single campaign launch followed by months of the same ad.
iOS privacy changes degraded how much of the customer journey Meta can see by default, which makes a proper Conversions API setup essential, not optional, for accurate optimisation.
What's included
Campaign strategy
Objectives and structure matched to your actual sales funnel, not a generic template.
Conversions API setup
Server-side tracking that recovers signal lost to iOS privacy changes.
Landing page alignment
Ad traffic sent to pages built to convert, not a generic homepage.
Creative testing
Multiple concepts tested continuously, with budget shifted to what performs.
Audience and retargeting strategy
Reaching new customers and re-engaging people who already showed interest.
Weekly reporting
Cost per result and ROAS reported clearly against your actual goals.
Working with Canadian businesses
We serve Canadian businesses remotely from our Arlington, Virginia address and our Islamabad team. Toronto, Ottawa and Montreal share Eastern Time with Arlington, and we schedule calls within your business hours wherever you are, with reporting and invoicing in CAD. For Quebec, campaigns and pages are planned with French versions from the start. We don't have a Canadian office.
Meta Ads (Facebook & Instagram) rules in Canada
Canadian ads must follow the Competition Act's rules on misleading advertising and the Ad Standards code, and tracking must respect PIPEDA, plus Quebec's Law 25 for Quebec audiences.
What's different about Meta Ads (Facebook & Instagram) in Canada
Canada is a large, spread-out market with two official languages, so campaigns often need separate targeting for each province and for French speakers in Quebec.
- English and French campaigns, with French required for most commercial advertising in Quebec
- Targeting by province, city or radius
- Prices in CAD, with GST and HST handled correctly
Tracking decides whether optimisation works
Meta can only optimise toward conversions it can see. A correctly configured pixel, standard events matching your funnel, and a Conversions API connection sending events from your server are what let Meta's algorithm actually find more of your best customers.
Why continuous creative testing matters
Ad fatigue sets in faster on Meta than most advertisers expect. Accounts that test new creative concepts every one to two weeks consistently outperform those relying on the same handful of ads for months.
Who we help
Healthcare and clinics
Consultation and appointment campaigns within advertising rules.
E-commerce
Product-led campaigns with dynamic retargeting for cart abandoners.
B2B services
Lead generation campaigns using native lead forms.
Real estate
Project launches and always-on enquiry campaigns.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Canada?
No. We serve Canadian businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in CAD.
Do you handle the Conversions API setup?
Yes, this is a core part of every engagement, not an optional add-on.
Can you use our existing brand assets?
Yes, and we can also produce new creative if you need it, through our content production service.
Can you run French campaigns for Quebec?
Yes. We run English and French campaigns, since French is required for most commercial advertising in Quebec, target by province, city or radius, and show prices in CAD with GST and HST handled.
Can you take over an existing ad account?
Yes, we audit it first, keep what is working and fix what is not.
What rules apply to Meta Ads (Facebook & Instagram) in Canada?
Canadian ads must follow the Competition Act's rules on misleading advertising and the Ad Standards code, and tracking must respect PIPEDA, plus Quebec's Law 25 for Quebec audiences. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
Do you run both Facebook and Instagram?
Yes, both are managed under the same Meta Ads account and reported together.
How often do you refresh creative?
Typically every one to two weeks, informed by performance data, to stay ahead of ad fatigue.
Which cities in Canada do you work with?
Businesses anywhere in Canada, including Toronto, Vancouver, Calgary, Montreal and Ottawa. Campaigns and content can be targeted to specific cities or regions.
Can you track WhatsApp or Messenger conversions?
Yes, click-to-message campaigns and their outcomes are tracked where the platform supports it.
How much should I budget for Meta Ads?
It depends on your average customer value and market. We recommend a realistic test budget before scaling.
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Let's build something
Ready to grow with Meta Ads (Facebook & Instagram) in Canada?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com