Definition
ROAS (Return on Ad Spend)
ROAS measures the revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend.
A ROAS of 4x means every $1 spent on ads generated $4 in revenue. ROAS is useful for comparing campaign efficiency, but it doesn’t account for profit margin — a 4x ROAS on a low-margin product can be less profitable than a 2x ROAS on a high-margin one. Because of this, ZAVYANS reports ROAS alongside margin-aware metrics rather than treating it as the only number that matters.
Related terms
Related services
Google Ads Management
Search, Shopping, Performance Max, and YouTube campaigns built around profit, not clicks.
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns engineered for creative testing velocity and real ROAS.
TikTok Ads
Native, sound-on TikTok campaigns that don't look like ads — built for the For You Page.