What's the difference between ACOS and TACOS?

ACOS measures ad spend against ad-attributed sales; TACOS measures total ad spend against total sales, including organic. We optimize toward TACOS because it reflects real profitability.

Can you help if my listings are already live?

Yes, most engagements start with an existing catalog. We audit what's underperforming before touching ad spend.

Paid Advertising

Amazon & E-commerce Marketing

Amazon & e-commerce marketing covers Amazon PPC (Sponsored Products, Brands, and Display), listing optimization, and broader marketplace growth strategy. ZAVYANS manages this as a combined ranking and profitability problem, since Amazon's algorithm rewards conversion rate as much as ad spend.

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What's included

Full PPC stack management

Sponsored Products, Sponsored Brands, and Sponsored Display managed together with a shared keyword and negative strategy.

Listing optimization

Titles, bullets, backend keywords, and A+ Content built to improve organic ranking, not just ad performance.

ACOS/TACOS-driven bidding

Bid strategy tied to your actual margin targets across total advertising cost of sale, not isolated campaign metrics.

Marketplace expansion

Guidance on expanding into additional Amazon marketplaces (UK, Canada, Australia) as part of your growth plan.

How we work

Step 1
Catalog & competitor audit

We audit your current listings, keyword rankings, and competitor positioning.
Step 2
Listing optimization

Titles, images, bullets, and backend search terms rewritten for both conversion and indexing.
Step 3
PPC campaign build

Sponsored Products, Brands, and Display campaigns structured around your margin targets.
Step 4
Ongoing bid & keyword management

Weekly bid adjustments, negative keyword additions, and new keyword harvesting from search term reports.

Amazon success is a compounding loop between ranking and advertising — better rank lowers your ad costs, and well-targeted ads improve rank. We manage both sides of that loop together instead of treating PPC as an isolated line item.