Candidate in a job interview: Facebook & Instagram Ads

Meta Ads · Recruitment Agencies

Facebook & Instagram Ads for Recruitment Agencies

Facebook and Instagram ads reach people before they start searching, building demand and bringing in candidate applications and client enquiries with the right offer and creative. ZAVYANS runs Facebook and Instagram ads for recruitment agencies in the USA, UK and Pakistan.

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Quick Answer

ZAVYANS provides Facebook and Instagram ads for recruitment agencies in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers audience & retargeting strategy, creative testing with video & images and lead forms or click-to-WhatsApp campaigns, measured by cost per placement-ready candidate and per client enquiry.

Why Facebook and Instagram ads matters for recruitment agencies

Agencies have to win both candidates and clients, and slow replies lose both.

We test several offers and creatives at once, keep the ones that bring in real enquiries, and retarget people who showed interest but didn't act.

Who we target for recruitment agencies

Two audiences at once: candidates by skill and location, and hiring managers by role and company size on LinkedIn.

Campaigns are judged on candidate applications and client enquiries, not likes or reach.

What's included

Audience and retargeting strategy

Creative testing with video and images

Lead forms or click-to-WhatsApp campaigns

Conversions API tracking

Weekly optimisation

Rules we plan around for recruitment agencies

USA

In the USA, job ads must follow equal employment opportunity rules enforced by the EEOC, and some states and cities require pay ranges in job postings.

UK

In the UK, employment agencies must follow the Conduct of Employment Agencies and Employment Businesses Regulations, and job ads must avoid discriminatory wording.

Pakistan

In Pakistan, agencies recruiting for jobs abroad must be licensed Overseas Employment Promoters under the Bureau of Emigration and Overseas Employment.

How we measure results

We report on cost per placement-ready candidate and per client enquiry, not just clicks or followers, with tracking set up before anything goes live. Most campaigns need 2 to 4 weeks of testing before scaling what works.

Frequently asked questions

How do you measure Facebook and Instagram ads for recruitment agencies?

By cost per placement-ready candidate and per client enquiry and the number of candidate applications and client enquiries, with tracking set up before anything goes live, so each result can be traced to its source.

How long does Facebook and Instagram ads take to work for recruitment agencies?

Most campaigns need 2 to 4 weeks of testing before scaling what works. We report progress from the first month.

Can recruitment agencies start with Facebook and Instagram ads on its own?

Yes. Many recruitment agencies start with one service, then add others, such as SEO or AI chatbots, once the first is working.

Do you offer Facebook and Instagram ads for recruitment agencies in the USA, UK and Pakistan?

Yes. We work with recruitment agencies in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.