Do you do outbound as well as paid ads?

Yes — this service can include outbound sequencing alongside paid LinkedIn campaigns when a blended approach fits your sales motion better.

How do you measure success?

Booked meetings and sales-qualified pipeline, reported alongside cost per lead so you see the full picture, not just top-of-funnel volume.

Paid Advertising

LinkedIn Ads & B2B Lead Gen

LinkedIn Ads & B2B lead generation combines targeted LinkedIn campaigns with outbound and inbound systems built specifically for reaching buyers and decision-makers. ZAVYANS builds this around your ideal customer profile and sales cycle, not generic lead volume.

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What's included

ICP-based targeting

Campaigns built around job title, seniority, company size, and industry — not broad demographic guessing.

Lead gen forms & sync

Native LinkedIn Lead Gen Forms connected directly into your CRM so no lead sits in an inbox.

ABM-style campaign structure

Account-based targeting for high-value target lists, layered alongside broader prospecting.

Sales-aligned reporting

Reporting on pipeline and meetings booked, not just cost per lead.

How we work

Step 1
ICP & offer definition

We define exactly who you're targeting and what offer earns their attention.
Step 2
Campaign build

Sponsored Content, Message Ads, and Lead Gen Forms structured around your sales cycle length.
Step 3
CRM integration

Leads sync directly into your CRM with source attribution intact.
Step 4
Optimize for pipeline

Ongoing optimization measured against booked meetings and qualified pipeline, not raw lead count.

B2B buying decisions aren’t made on impulse. Our LinkedIn campaigns are built around the reality of long sales cycles and multiple stakeholders, not the click-and-convert playbook that works for consumer ads.

Frequently asked questions

Cost-per-click is higher than Meta or Google, but for B2B offers with high contract values, the targeting precision usually makes it worthwhile. We'll model the math before you commit.