B2B Ads
LinkedIn Ads Management Services for B2B
Campaigns built around job title, seniority and company size, aimed at a specific offer rather than generic brand awareness.
Quick Answer
ZAVYANS provides LinkedIn Ads for B2B for businesses in Pakistan, the UK, the USA, Canada, Australia, the UAE and Saudi Arabia, with offices in Islamabad and Arlington, Virginia. The work typically covers audience targeting, lead generation forms and ad creative, and you can start with this service on its own.
Why LinkedIn ads work for B2B companies
For a business selling to other businesses, LinkedIn reaches buyers with the job titles and company sizes you actually want, in a way Meta and Google search cannot target as precisely. It is a more expensive platform per click, which means the targeting and the offer both have to be right before spend scales.
We build campaigns around a specific offer, a report, a demo, a consultation, rather than generic brand awareness, because that is what B2B audiences respond to on a platform they use for work.
What's included
Audience targeting
Campaigns built around job title, seniority, company size and industry.
Lead generation forms
LinkedIn's native lead forms set up to capture enquiries without leaving the platform.
Ad creative
Copy and creative written for a professional audience evaluating a business decision.
Retargeting
Campaigns aimed at people who visited your site or engaged with earlier content.
Sales team handoff
Leads routed to your sales process quickly, while interest is still fresh.
Monthly reporting
Cost per lead and lead quality reported against your sales pipeline.
Getting the offer right before scaling spend
LinkedIn ads are expensive enough that a weak offer is costly to discover after the fact. We typically start with a smaller test budget against a specific, valuable offer, confirm the cost per qualified lead is workable, and only then scale spend.
How much do LinkedIn Ads cost?
LinkedIn clicks cost more than most platforms, but you reach exact job titles and companies. These are typical ranges for B2B campaigns.
| Cost item | Typical range | Notes |
|---|---|---|
| Cost per click | Often $5 to $15+ | Higher for senior and niche audiences |
| Cost per lead (Lead Gen Forms) | Often $50 to $250+ | Depends on offer, audience and deal size |
| Minimum daily budget | $10 per campaign | Set by LinkedIn; real tests need more |
| Management fee | $750 to $3,000 per month | Or 10% to 20% of ad spend |
Ranges reflect common B2B market pricing and vary by country, audience and offer. We estimate your costs from LinkedIn's audience and bid data before you commit.
LinkedIn Ads vs Google Ads for B2B
| LinkedIn Ads | Google Ads | |
|---|---|---|
| How you target | Job title, company, industry, seniority | What people search for |
| Buyer stage | Before they search: awareness and consideration | When they're actively searching |
| Cost per click | Higher | Varies widely by keyword |
| Best for | Reaching decision-makers at named companies | Capturing existing demand |
| Works well with | ABM, webinars, guides, demos | Service pages, demo and pricing pages |
For most B2B companies, Google captures people already searching and LinkedIn creates demand among the exact buyers you want.
How to choose a LinkedIn Ads agency
- Ask how they define your audience: job titles, seniority and company lists.
- Check they use the LinkedIn Insight Tag and Conversions API for tracking.
- Ask what offer they'll lead with. A strong offer matters more than targeting.
- Look for reporting on pipeline and meetings, not just clicks and impressions.
- Make sure ads run in your own Campaign Manager account.
- Ask how they sync Lead Gen Form leads to your CRM so sales follows up fast.
Your first 90 days
- Weeks 1-2
Define audiences and offers, install the Insight Tag and Conversions API, connect lead forms to the CRM.
- Weeks 3-4
Launch Lead Gen Form and website campaigns with several ad variations.
- Month 2
Cut weak audiences and ads, retarget engaged visitors and video viewers.
- Month 3
Scale winning offers, add ABM company lists, report on meetings and pipeline.
Who we help
Software and SaaS companies
Demand generation for products sold to other businesses.
Professional services
Advisory, legal and accounting firms targeting decision-makers directly.
Agencies
B2B agencies generating qualified leads for larger retainer clients.
Manufacturers and exporters
Reaching procurement and business decision-makers internationally.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
LinkedIn Ads for B2B by city
Pakistan
United Kingdom
United States
United Arab Emirates
Saudi Arabia
Canada
Australia
By country
Country pages cover the advertising, privacy and consumer rules that apply in each market.
Top cities
Dedicated pages for the cities where we work most, covering local markets, areas and rules.
Key terms explained
Plain-language definitions from our marketing and AI glossary.
Frequently asked questions
Why choose ZAVYANS for LinkedIn ads?
We build campaigns around a specific, valuable offer and test with a smaller budget before scaling, since LinkedIn's cost per click makes a weak offer expensive to discover late.
Is LinkedIn worth it for a smaller business?
It depends on your average deal size. For high-value B2B sales it usually pays for itself faster than for low-value transactions.
What is a realistic cost per lead on LinkedIn?
It varies widely by industry and targeting. We give a realistic estimate after reviewing your offer and audience.
Do you also manage our LinkedIn company page?
We focus on ad campaigns, but can advise on organic company page content alongside them.
Can you target a specific list of companies?
Yes, through account-based marketing targeting, which pairs well with LinkedIn's company-level targeting.
How is this different from Meta or Google ads for B2B?
LinkedIn targets by job title and company data more precisely, at a higher cost per click, and suits considered, higher-value B2B purchases best.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
What do you need from me to start?
A clear picture of your ideal customer (title, industry, company size) and an offer to promote, such as a demo or consultation.
Are LinkedIn Ads worth it for B2B?
Often yes for higher-value B2B services, because you can target exact job titles and companies. The higher click cost pays off when one customer is worth thousands.
What is a LinkedIn Lead Gen Form?
A form that opens inside LinkedIn, pre-filled with the user's profile details, so people can request a demo or download a guide in two taps. It usually gets more leads than sending people to a website.
What is the minimum budget for LinkedIn Ads?
LinkedIn sets a minimum of $10 a day per campaign, but a meaningful B2B test usually needs more, often $1,500 to $5,000 a month in ad spend depending on audience size.
How long before LinkedIn Ads generate leads?
Lead Gen Form campaigns usually produce leads within the first 1 to 2 weeks. Turning them into pipeline depends on fast sales follow-up.
What ad formats work best on LinkedIn?
Single image and document ads with Lead Gen Forms are strong for leads; video and thought leader ads build awareness; conversation ads suit event and demo invitations.
Do you offer LinkedIn Ads management services outside the USA?
Yes. We manage LinkedIn Ads for B2B companies in the USA, UK, Canada, Australia, the UAE, Saudi Arabia and Pakistan.
Related services
Let's build something
Ready to grow with LinkedIn Ads for B2B?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com
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