Paid Advertising
Performance Marketing Agency in Pakistan
Google Ads, Meta Ads, and TikTok Ads run as one connected system — measured against a single cost-per-acquisition and ROAS target, not three platforms competing for the same budget and the same customer.
Quick Answer
ZAVYANS provides Performance Marketing for businesses across Pakistan, from our office in Blue Area, Islamabad, in person in Islamabad and Rawalpindi and remotely everywhere else. The work typically covers meta Ads (Facebook & Instagram), Server-Side Conversion Tracking and google Ads Management, planned around local rules from the start, with reporting and invoicing in PKR.
Why Pakistani businesses work with us
Same country, no time difference: calls and WhatsApp during your working day
Work planned around Pakistani advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in PKR
What performance marketing means
Performance marketing runs Google, Meta and TikTok as one system, with every channel measured against the same cost per acquisition or ROAS target and budget moved toward whatever is hitting it. It suits businesses with a proven offer that want to scale spend without losing control of costs.
What's included
Unified CAC/ROAS Reporting
One dashboard across every platform — no more reconciling five different ad accounts by hand.
Server-Side Conversion Tracking
Conversions API, Enhanced Conversions, and TikTok Events API feeding accurate data into every platform's bidding algorithm.
Google Ads Management
Search, Shopping, and Performance Max campaigns built around profit. Learn more →
Meta Ads (Facebook & Instagram)
Creative-tested campaigns engineered for ROAS, not vanity reach. Learn more →
Conversion Rate Optimization
ROAS depends on what happens after the click too. Learn more →
TikTok Ads
Native, sound-on campaigns built for the For You Page. Learn more →
Working with Pakistani businesses
Our office is in Blue Area, Islamabad, and we work with businesses across Pakistan, from Karachi and Lahore to Faisalabad, Multan, Peshawar and Sialkot. There's no time difference, calls and WhatsApp happen during your working day, meetings in Islamabad are welcome, and reporting and invoicing are in PKR. We work in English and Urdu.
Performance Marketing rules in Pakistan
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules.
What's different about Performance Marketing in Pakistan
Pakistani audiences are mobile-first, and Facebook, YouTube and TikTok reach far more people than LinkedIn or X. Costs per click are low compared with the UK or USA, so budgets go further, but lead quality varies a lot, which is why we qualify leads quickly by WhatsApp and phone.
- Ad copy and creatives in English, Urdu or Roman Urdu, tested against each other
- Click-to-WhatsApp and lead form campaigns, because many buyers would rather message than fill in a website form
- Separate targeting by city, since buying power and competition differ sharply between Karachi, Lahore, Islamabad and smaller cities
Cities we serve in Pakistan
Who we help
Lead generation businesses
Channels compared on cost per qualified lead.
SaaS and subscription
Paid acquisition measured against payback period.
E-commerce and DTC brands
Scaling ad spend while holding a target ROAS.
Multi-location services
Budget moved between locations and channels by results.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Pakistan?
Yes. Our office is Office 24D, Rashid Plaza, Blue Area, G-6, Islamabad. We work with businesses across Pakistan from there, in person in Islamabad and Rawalpindi and over calls and WhatsApp elsewhere, in English and Urdu.
What's a realistic CAC or ROAS target?
It depends entirely on your margins and average order value — we set it during the audit, not before. Anyone quoting a universal ROAS benchmark before seeing your numbers is guessing.
Why manage Google, Meta, and TikTok together instead of separately?
Because they're all competing for the same customer with the same budget. Managed separately, platforms often bid against your own retargeting or double-count the same conversion. Managed as one system, budget moves to whichever channel is actually most efficient this week.
Do you run ads in Urdu?
Yes. We test English, Urdu and Roman Urdu ad copy against each other and keep whichever brings better leads. Many Pakistani campaigns also use click-to-WhatsApp, because customers often prefer to message.
How often do you report on performance?
Weekly, with a shared dashboard showing spend, CAC, and ROAS across every platform in one place — not five separate exports.
What rules apply to Performance Marketing in Pakistan?
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
Do you handle the creative too, or just media buying?
Both — creative production is part of the engagement, since performance marketing without a constant supply of new creative just fatigues and stalls.
How is this different from hiring you for Google Ads and Meta Ads separately?
Separately, you get two teams optimizing against two different goals. Bundled, one team owns the shared CAC/ROAS number and moves budget across platforms accordingly.
Which cities in Pakistan do you work with?
Businesses anywhere in Pakistan, including Islamabad, Rawalpindi, Karachi, Lahore, Faisalabad, Multan, Peshawar, Gujranwala and Sialkot. Campaigns and content can be targeted to specific cities or regions.
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Let's build something
Ready to grow with Performance Marketing in Pakistan?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com
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