Paid Advertising
Performance Marketing Agency in Canada
Google Ads, Meta Ads, and TikTok Ads run as one connected system — measured against a single cost-per-acquisition and ROAS target, not three platforms competing for the same budget and the same customer.
Quick Answer
ZAVYANS provides Performance Marketing for businesses across Canada, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers meta Ads (Facebook & Instagram), conversion Rate Optimization and Server-Side Conversion Tracking, planned around local rules from the start, with reporting and invoicing in CAD.
Why Canadian businesses work with us
Scheduled calls in Canadian time zones, plus written weekly reporting
Work planned around Canadian advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in CAD, with no local office overhead added to your cost
What performance marketing means
Performance marketing runs Google, Meta and TikTok as one system, with every channel measured against the same cost per acquisition or ROAS target and budget moved toward whatever is hitting it. It suits businesses with a proven offer that want to scale spend without losing control of costs.
What's included
Conversion Rate Optimization
ROAS depends on what happens after the click too. Learn more →
Server-Side Conversion Tracking
Conversions API, Enhanced Conversions, and TikTok Events API feeding accurate data into every platform's bidding algorithm.
TikTok Ads
Native, sound-on campaigns built for the For You Page. Learn more →
Meta Ads (Facebook & Instagram)
Creative-tested campaigns engineered for ROAS, not vanity reach. Learn more →
Google Ads Management
Search, Shopping, and Performance Max campaigns built around profit. Learn more →
Unified CAC/ROAS Reporting
One dashboard across every platform — no more reconciling five different ad accounts by hand.
Working with Canadian businesses
We serve Canadian businesses remotely from our Arlington, Virginia address and our Islamabad team. Toronto, Ottawa and Montreal share Eastern Time with Arlington, and we schedule calls within your business hours wherever you are, with reporting and invoicing in CAD. For Quebec, campaigns and pages are planned with French versions from the start. We don't have a Canadian office.
Performance Marketing rules in Canada
Canadian ads must follow the Competition Act's rules on misleading advertising and the Ad Standards code, and tracking must respect PIPEDA, plus Quebec's Law 25 for Quebec audiences.
What's different about Performance Marketing in Canada
Canada is a large, spread-out market with two official languages, so campaigns often need separate targeting for each province and for French speakers in Quebec.
- English and French campaigns, with French required for most commercial advertising in Quebec
- Targeting by province, city or radius
- Prices in CAD, with GST and HST handled correctly
Who we help
Multi-location services
Budget moved between locations and channels by results.
Lead generation businesses
Channels compared on cost per qualified lead.
SaaS and subscription
Paid acquisition measured against payback period.
E-commerce and DTC brands
Scaling ad spend while holding a target ROAS.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Canada?
No. We serve Canadian businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in CAD.
Do you handle the creative too, or just media buying?
Both — creative production is part of the engagement, since performance marketing without a constant supply of new creative just fatigues and stalls.
Why manage Google, Meta, and TikTok together instead of separately?
Because they're all competing for the same customer with the same budget. Managed separately, platforms often bid against your own retargeting or double-count the same conversion. Managed as one system, budget moves to whichever channel is actually most efficient this week.
Can you run French campaigns for Quebec?
Yes. We run English and French campaigns, since French is required for most commercial advertising in Quebec, target by province, city or radius, and show prices in CAD with GST and HST handled.
How is this different from hiring you for Google Ads and Meta Ads separately?
Separately, you get two teams optimizing against two different goals. Bundled, one team owns the shared CAC/ROAS number and moves budget across platforms accordingly.
What rules apply to Performance Marketing in Canada?
Canadian ads must follow the Competition Act's rules on misleading advertising and the Ad Standards code, and tracking must respect PIPEDA, plus Quebec's Law 25 for Quebec audiences. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
What's a realistic CAC or ROAS target?
It depends entirely on your margins and average order value — we set it during the audit, not before. Anyone quoting a universal ROAS benchmark before seeing your numbers is guessing.
How often do you report on performance?
Weekly, with a shared dashboard showing spend, CAC, and ROAS across every platform in one place — not five separate exports.
Which cities in Canada do you work with?
Businesses anywhere in Canada, including Toronto, Vancouver, Calgary, Montreal and Ottawa. Campaigns and content can be targeted to specific cities or regions.
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Let's build something
Ready to grow with Performance Marketing in Canada?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com