Paid Advertising
Performance Marketing Agency in Australia
Google Ads, Meta Ads, and TikTok Ads run as one connected system — measured against a single cost-per-acquisition and ROAS target, not three platforms competing for the same budget and the same customer.
Quick Answer
ZAVYANS provides Performance Marketing for businesses across Australia, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers meta Ads (Facebook & Instagram), Server-Side Conversion Tracking and TikTok Ads, planned around local rules from the start, with reporting and invoicing in AUD.
Why Australian businesses work with us
Scheduled calls in AEST/AEDT, ACST and AWST, plus written weekly reporting
Work planned around Australian advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in AUD, with no local office overhead added to your cost
What performance marketing means
Performance marketing runs Google, Meta and TikTok as one system, with every channel measured against the same cost per acquisition or ROAS target and budget moved toward whatever is hitting it. It suits businesses with a proven offer that want to scale spend without losing control of costs.
What's included
Meta Ads (Facebook & Instagram)
Creative-tested campaigns engineered for ROAS, not vanity reach. Learn more →
Server-Side Conversion Tracking
Conversions API, Enhanced Conversions, and TikTok Events API feeding accurate data into every platform's bidding algorithm.
TikTok Ads
Native, sound-on campaigns built for the For You Page. Learn more →
Unified CAC/ROAS Reporting
One dashboard across every platform — no more reconciling five different ad accounts by hand.
Conversion Rate Optimization
ROAS depends on what happens after the click too. Learn more →
Google Ads Management
Search, Shopping, and Performance Max campaigns built around profit. Learn more →
Working with Australian businesses
We serve Australian businesses remotely from Islamabad, which is three hours behind Perth and five to six hours behind Sydney and Melbourne, so calls usually happen in your afternoon, our morning. Reporting and invoicing are in AUD, and written weekly updates cover anything outside that overlap. We don't have an Australian office.
Performance Marketing rules in Australia
Australian ads must follow Australian Consumer Law, enforced by the ACCC, and the AANA Code of Ethics, and tracking must respect the Privacy Act.
What's different about Performance Marketing in Australia
Australian ad costs are relatively high, and audiences are concentrated in a handful of big cities, so targeting and how the budget is split between them matter.
- Targeting by state, city or radius
- Ad copy in Australian English, with prices in AUD including GST
- Campaign scheduling across Australian time zones
Who we help
E-commerce and DTC brands
Scaling ad spend while holding a target ROAS.
SaaS and subscription
Paid acquisition measured against payback period.
Multi-location services
Budget moved between locations and channels by results.
Lead generation businesses
Channels compared on cost per qualified lead.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Australia?
No. We serve Australian businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in AUD.
Why manage Google, Meta, and TikTok together instead of separately?
Because they're all competing for the same customer with the same budget. Managed separately, platforms often bid against your own retargeting or double-count the same conversion. Managed as one system, budget moves to whichever channel is actually most efficient this week.
How often do you report on performance?
Weekly, with a shared dashboard showing spend, CAC, and ROAS across every platform in one place — not five separate exports.
Can you target specific Australian cities or states?
Yes. We target by state, city or radius, write ad copy in Australian English with prices in AUD including GST, and schedule campaigns across Australian time zones.
How is this different from hiring you for Google Ads and Meta Ads separately?
Separately, you get two teams optimizing against two different goals. Bundled, one team owns the shared CAC/ROAS number and moves budget across platforms accordingly.
What rules apply to Performance Marketing in Australia?
Australian ads must follow Australian Consumer Law, enforced by the ACCC, and the AANA Code of Ethics, and tracking must respect the Privacy Act. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
What's a realistic CAC or ROAS target?
It depends entirely on your margins and average order value — we set it during the audit, not before. Anyone quoting a universal ROAS benchmark before seeing your numbers is guessing.
Do you handle the creative too, or just media buying?
Both — creative production is part of the engagement, since performance marketing without a constant supply of new creative just fatigues and stalls.
Which cities in Australia do you work with?
Businesses anywhere in Australia, including Sydney, Melbourne, Brisbane, Perth and Adelaide. Campaigns and content can be targeted to specific cities or regions.
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Let's build something
Ready to grow with Performance Marketing in Australia?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com