Paid Advertising
Performance Marketing Agency in the USA
Google Ads, Meta Ads, and TikTok Ads run as one connected system — measured against a single cost-per-acquisition and ROAS target, not three platforms competing for the same budget and the same customer.
Quick Answer
ZAVYANS provides Performance Marketing for businesses across the USA, with a US office in Arlington, Virginia and delivery from our Islamabad team. The work typically covers meta Ads (Facebook & Instagram), conversion Rate Optimization and google Ads Management, planned around local rules from the start, with reporting and invoicing in USD.
Why US businesses work with us
Scheduled calls in US time zones, plus written weekly reporting
Work planned around US advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in USD, with no local office overhead added to your cost
What performance marketing means
Performance marketing runs Google, Meta and TikTok as one system, with every channel measured against the same cost per acquisition or ROAS target and budget moved toward whatever is hitting it. It suits businesses with a proven offer that want to scale spend without losing control of costs.
What's included
Meta Ads (Facebook & Instagram)
Creative-tested campaigns engineered for ROAS, not vanity reach. Learn more →
Unified CAC/ROAS Reporting
One dashboard across every platform — no more reconciling five different ad accounts by hand.
Conversion Rate Optimization
ROAS depends on what happens after the click too. Learn more →
Google Ads Management
Search, Shopping, and Performance Max campaigns built around profit. Learn more →
TikTok Ads
Native, sound-on campaigns built for the For You Page. Learn more →
Server-Side Conversion Tracking
Conversions API, Enhanced Conversions, and TikTok Events API feeding accurate data into every platform's bidding algorithm.
Working with US businesses
ZAVYANS has a US office in Arlington, Virginia, and our delivery team is in Islamabad, nine to ten hours ahead of the East Coast. We schedule calls within your business hours, send written updates so nothing waits a day, and report and invoice in USD. We don't have offices in individual US cities, and we say so plainly.
Performance Marketing rules in the USA
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used.
What's different about Performance Marketing in the USA
The US is the most competitive ad market in the world, and costs per click are among the highest anywhere, so wasted spend adds up fast. Google, Meta, YouTube, TikTok and LinkedIn all have huge US audiences, and Microsoft Ads adds extra reach, especially on desktop.
- Targeting by state, metro area or radius, because costs and competition differ widely between markets
- Spanish-language campaigns where your customers need them
- Offline conversion tracking, so bidding aims at booked jobs and sales, not just form fills
Who we help
Lead generation businesses
Channels compared on cost per qualified lead.
E-commerce and DTC brands
Scaling ad spend while holding a target ROAS.
Multi-location services
Budget moved between locations and channels by results.
SaaS and subscription
Paid acquisition measured against payback period.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in the USA?
No. We serve US businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in USD.
Why manage Google, Meta, and TikTok together instead of separately?
Because they're all competing for the same customer with the same budget. Managed separately, platforms often bid against your own retargeting or double-count the same conversion. Managed as one system, budget moves to whichever channel is actually most efficient this week.
What's a realistic CAC or ROAS target?
It depends entirely on your margins and average order value — we set it during the audit, not before. Anyone quoting a universal ROAS benchmark before seeing your numbers is guessing.
Can you target specific US states or cities?
Yes. We target by state, metro area or radius, because costs and competition vary widely across the US, and we can run Spanish-language campaigns where your customers need them.
How is this different from hiring you for Google Ads and Meta Ads separately?
Separately, you get two teams optimizing against two different goals. Bundled, one team owns the shared CAC/ROAS number and moves budget across platforms accordingly.
What rules apply to Performance Marketing in the USA?
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
How often do you report on performance?
Weekly, with a shared dashboard showing spend, CAC, and ROAS across every platform in one place — not five separate exports.
Do you handle the creative too, or just media buying?
Both — creative production is part of the engagement, since performance marketing without a constant supply of new creative just fatigues and stalls.
Which cities in the USA do you work with?
Businesses anywhere in the USA, including New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, Austin, Miami, Atlanta, Boston, Seattle and Denver. Campaigns and content can be targeted to specific cities or regions.
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Let's build something
Ready to grow with Performance Marketing in the USA?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com