Candidate in a job interview: Google Ads

Google Ads · Recruitment Agencies

Google Ads & PPC for Recruitment Agencies

Google Ads reaches people at the moment they search, so you can start generating candidate applications and client enquiries within days while tracking the cost of each one. ZAVYANS runs Google Ads for recruitment agencies in the USA, UK and Pakistan.

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Quick Answer

ZAVYANS provides Google Ads for recruitment agencies in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers keyword research & campaign structure, ad copy written within advertising rules and conversion tracking for calls & forms, measured by cost per placement-ready candidate and per client enquiry.

Why Google Ads matters for recruitment agencies

Agencies have to win both candidates and clients, and slow replies lose both.

We build tightly themed campaigns around high-intent searches, track calls and forms as conversions, and cut spend on searches that don't bring customers.

Searches we target for recruitment agencies

We bid on high-intent searches like these, and exclude the ones that waste budget:

“recruitment agency near me”
“IT recruitment agency”
“temp staffing agency”
“hire nurses”
“jobs in Dubai for Pakistanis”

Keyword lists are researched for your exact services and locations; these are typical examples.

What's included

Keyword research and campaign structure

Ad copy written within advertising rules

Conversion tracking for calls and forms

Negative keywords and bid management

Landing page recommendations

Rules we plan around for recruitment agencies

USA

In the USA, job ads must follow equal employment opportunity rules enforced by the EEOC, and some states and cities require pay ranges in job postings.

UK

In the UK, employment agencies must follow the Conduct of Employment Agencies and Employment Businesses Regulations, and job ads must avoid discriminatory wording.

Pakistan

In Pakistan, agencies recruiting for jobs abroad must be licensed Overseas Employment Promoters under the Bureau of Emigration and Overseas Employment.

How we measure results

We report on cost per placement-ready candidate and per client enquiry, not just clicks or followers, with tracking set up before anything goes live. Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks.

Frequently asked questions

Can recruitment agencies start with Google Ads on its own?

Yes. Many recruitment agencies start with one service, then add others, such as AI chatbots or social media marketing, once the first is working.

How long does Google Ads take to work for recruitment agencies?

Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks. We report progress from the first month.

Do you offer Google Ads for recruitment agencies in the USA, UK and Pakistan?

Yes. We work with recruitment agencies in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.

How do you measure Google Ads for recruitment agencies?

By cost per placement-ready candidate and per client enquiry and the number of candidate applications and client enquiries, with tracking set up before anything goes live, so each result can be traced to its source.