Doctor speaking with a patient in a clinic: Google Ads

Google Ads · Medical Practices

Google Ads & PPC for Medical Practices

Google Ads reaches people at the moment they search, so you can start generating booked appointments within days while tracking the cost of each one. ZAVYANS runs Google Ads for medical practices in the USA, UK and Pakistan.

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Quick Answer

ZAVYANS provides Google Ads for medical practices in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers keyword research & campaign structure, ad copy written within advertising rules and conversion tracking for calls & forms, measured by cost per booked appointment.

Why Google Ads matters for medical practices

Patients compare clinics on reviews and convenience, and calls missed during busy hours lose bookings to the next clinic.

We build tightly themed campaigns around high-intent searches, track calls and forms as conversions, and cut spend on searches that don't bring customers.

Searches we target for medical practices

We bid on high-intent searches like these, and exclude the ones that waste budget:

“doctor near me”
“private GP appointment”
“skin specialist near me”
“physiotherapy clinic”
“urgent care open now”

Keyword lists are researched for your exact services and locations; these are typical examples.

What's included

Keyword research and campaign structure

Ad copy written within advertising rules

Conversion tracking for calls and forms

Negative keywords and bid management

Landing page recommendations

Rules we plan around for medical practices

USA

In the USA, healthcare marketing has to respect HIPAA, which limits how patient information and tracking pixels can be used, as well as FTC rules against deceptive health claims.

UK

In the UK, healthcare ads must follow the ASA's CAP Code, which restricts claims about treatments and results, and prescription-only medicines, such as weight-loss injections and Botox, cannot be advertised to the public.

Pakistan

In Pakistan, doctors are registered with the Pakistan Medical and Dental Council, whose code of ethics restricts self-promotional advertising, so clinic marketing should stay factual about services, timings and qualifications.

How we measure results

We report on cost per booked appointment, not just clicks or followers, with tracking set up before anything goes live. Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks.

Frequently asked questions

How do you measure Google Ads for medical practices?

By cost per booked appointment and the number of booked appointments, with tracking set up before anything goes live, so each result can be traced to its source.

Can medical practices start with Google Ads on its own?

Yes. Many medical practices start with one service, then add others, such as SEO or reputation management, once the first is working.

Do you offer Google Ads for medical practices in the USA, UK and Pakistan?

Yes. We work with medical practices in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.

How long does Google Ads take to work for medical practices?

Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks. We report progress from the first month.