New homeowner holding house keys: Google Ads

Google Ads · Mortgage Brokers

Google Ads & PPC for Mortgage Brokers

Google Ads reaches people at the moment they search, so you can start generating qualified mortgage enquiries within days while tracking the cost of each one. ZAVYANS runs Google Ads for mortgage brokers in the USA, UK and Pakistan.

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Quick Answer

ZAVYANS provides Google Ads for mortgage brokers in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers keyword research & campaign structure, ad copy written within advertising rules and conversion tracking for calls & forms, measured by cost per qualified application.

Why Google Ads matters for mortgage brokers

Mortgage advertising is heavily regulated, and clients need several touchpoints before they trust a broker.

We build tightly themed campaigns around high-intent searches, track calls and forms as conversions, and cut spend on searches that don't bring customers.

Searches we target for mortgage brokers

We bid on high-intent searches like these, and exclude the ones that waste budget:

“mortgage broker near me”
“first-time buyer mortgage”
“remortgage”
“best mortgage rates”
“buy-to-let mortgage”

Keyword lists are researched for your exact services and locations; these are typical examples.

What's included

Keyword research and campaign structure

Ad copy written within advertising rules

Conversion tracking for calls and forms

Negative keywords and bid management

Landing page recommendations

Rules we plan around for mortgage brokers

USA

In the USA, mortgage ads must show the NMLS ID, and Regulation Z (TILA) requires extra disclosures when certain rate or payment terms are mentioned.

UK

In the UK, mortgage advice is regulated by the FCA, and financial promotions must be clear, fair and not misleading, with the required risk warnings.

Pakistan

In Pakistan, home finance is offered by banks and housing finance companies regulated by the State Bank of Pakistan, so advisers should be clear about which lenders they work with.

How we measure results

We report on cost per qualified application, not just clicks or followers, with tracking set up before anything goes live. Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks.

Frequently asked questions

Do you offer Google Ads for mortgage brokers in the USA, UK and Pakistan?

Yes. We work with mortgage brokers in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.

How long does Google Ads take to work for mortgage brokers?

Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks. We report progress from the first month.

How do you measure Google Ads for mortgage brokers?

By cost per qualified application and the number of qualified mortgage enquiries, with tracking set up before anything goes live, so each result can be traced to its source.

Can mortgage brokers start with Google Ads on its own?

Yes. Many mortgage brokers start with one service, then add others, such as CRM and marketing automation or reputation management, once the first is working.