Google Ads · Solar Companies
Google Ads & PPC for Solar Companies
Google Ads reaches people at the moment they search, so you can start generating qualified site survey requests within days while tracking the cost of each one. ZAVYANS runs Google Ads for solar companies in the USA, UK and Pakistan.
Quick Answer
ZAVYANS provides Google Ads for solar companies in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers keyword research & campaign structure, ad copy written within advertising rules and conversion tracking for calls & forms, measured by cost per qualified site survey.
Why Google Ads matters for solar companies
Solar is a big, carefully researched purchase, and many enquiries aren't qualified, so filtering matters as much as volume.
We build tightly themed campaigns around high-intent searches, track calls and forms as conversions, and cut spend on searches that don't bring customers.
Searches we target for solar companies
We bid on high-intent searches like these, and exclude the ones that waste budget:
- “solar panels cost”
- “solar installers near me”
- “net metering”
- “home solar system price”
- “solar for business”
Keyword lists are researched for your exact services and locations; these are typical examples.
What's included
Keyword research and campaign structure
Ad copy written within advertising rules
Conversion tracking for calls and forms
Negative keywords and bid management
Landing page recommendations
Rules we plan around for solar companies
USA
In the USA, solar incentives and net-metering rules vary by state and utility and have changed recently, so ads should avoid outdated savings or tax-credit claims.
UK
In the UK, many buyers look for MCS-certified installers, and the Smart Export Guarantee pays for exported electricity.
Pakistan
In Pakistan, grid-connected solar runs under NEPRA's net-metering rules, which have changed recently, so savings claims in ads need to reflect current terms.
How we measure results
We report on cost per qualified site survey, not just clicks or followers, with tracking set up before anything goes live. Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks.
Frequently asked questions
Do you offer Google Ads for solar companies in the USA, UK and Pakistan?
Yes. We work with solar companies in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.
How long does Google Ads take to work for solar companies?
Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks. We report progress from the first month.
How do you measure Google Ads for solar companies?
By cost per qualified site survey and the number of qualified site survey requests, with tracking set up before anything goes live, so each result can be traced to its source.
Can solar companies start with Google Ads on its own?
Yes. Many solar companies start with one service, then add others, such as social media marketing or local SEO, once the first is working.
More Google Ads by industry
Other services for solar companies
See our Solar Companies marketing pages for Pakistan, UK, USA.
Let's build something
Ready to grow with Google Ads?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com