Real estate agent holding a model house: Google Ads

Google Ads · Real Estate Agents

Google Ads & PPC for Real Estate Agents

Google Ads reaches people at the moment they search, so you can start generating buyer, seller and valuation leads within days while tracking the cost of each one. ZAVYANS runs Google Ads for real estate agents in the USA, UK and Pakistan.

Get a Free Proposal About our Google Ads service

Quick Answer

ZAVYANS provides Google Ads for real estate agents in the USA, UK and Pakistan, with offices in Arlington, Virginia and Islamabad. The work covers keyword research & campaign structure, ad copy written within advertising rules and conversion tracking for calls & forms, measured by cost per qualified buyer or valuation lead.

Why Google Ads matters for real estate agents

Buyers browse for weeks before contacting anyone, and portal leads go cold quickly without fast follow-up.

We build tightly themed campaigns around high-intent searches, track calls and forms as conversions, and cut spend on searches that don't bring customers.

Searches we target for real estate agents

We bid on high-intent searches like these, and exclude the ones that waste budget:

“homes for sale near me”
“estate agents near me”
“free house valuation”
“off-plan apartments”
“plots for sale in DHA”

Keyword lists are researched for your exact services and locations; these are typical examples.

What's included

Keyword research and campaign structure

Ad copy written within advertising rules

Conversion tracking for calls and forms

Negative keywords and bid management

Landing page recommendations

Rules we plan around for real estate agents

USA

In the USA, property advertising must follow the Fair Housing Act, which bans discriminatory wording and targeting, and Meta restricts housing ad targeting by age, gender and ZIP code.

UK

In the UK, estate and letting agents must belong to a government-approved redress scheme, and listings must include material information, such as price, tenure and council tax band, under Trading Standards guidance.

Pakistan

In Pakistan, housing schemes must be approved by the relevant development authority, such as the CDA in Islamabad or the LDA in Lahore, and advertising unapproved projects can lead to action against the developer and the advertiser.

How we measure results

We report on cost per qualified buyer or valuation lead, not just clicks or followers, with tracking set up before anything goes live. Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks.

Frequently asked questions

Can real estate agents start with Google Ads on its own?

Yes. Many real estate agents start with one service, then add others, such as website design or SEO, once the first is working.

Do you offer Google Ads for real estate agents in the USA, UK and Pakistan?

Yes. We work with real estate agents in the USA and UK remotely, with calls in your business hours, and in Pakistan from our Islamabad office. Everything follows the advertising and privacy rules of the country you operate in.

How long does Google Ads take to work for real estate agents?

Search campaigns can produce enquiries within days, and reaching a stable cost per lead usually takes 4 to 8 weeks. We report progress from the first month.

How do you measure Google Ads for real estate agents?

By cost per qualified buyer or valuation lead and the number of buyer, seller and valuation leads, with tracking set up before anything goes live, so each result can be traced to its source.