B2B Ads
LinkedIn Ads Agency in Pakistan
Campaigns built around job title, seniority and company size, aimed at a specific offer rather than generic brand awareness.
Quick Answer
ZAVYANS provides LinkedIn Ads for B2B for businesses across Pakistan, from our office in Blue Area, Islamabad, in person in Islamabad and Rawalpindi and remotely everywhere else. The work typically covers audience targeting, ad creative and sales team handoff, planned around local rules from the start, with reporting and invoicing in PKR.
Why Pakistani businesses work with us
Same country, no time difference: calls and WhatsApp during your working day
Work planned around Pakistani advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in PKR
Why LinkedIn ads work for B2B companies
For a business selling to other businesses, LinkedIn reaches buyers with the job titles and company sizes you actually want, in a way Meta and Google search cannot target as precisely. It is a more expensive platform per click, which means the targeting and the offer both have to be right before spend scales.
We build campaigns around a specific offer, a report, a demo, a consultation, rather than generic brand awareness, because that is what B2B audiences respond to on a platform they use for work.
What's included
Audience targeting
Campaigns built around job title, seniority, company size and industry.
Ad creative
Copy and creative written for a professional audience evaluating a business decision.
Sales team handoff
Leads routed to your sales process quickly, while interest is still fresh.
Monthly reporting
Cost per lead and lead quality reported against your sales pipeline.
Retargeting
Campaigns aimed at people who visited your site or engaged with earlier content.
Lead generation forms
LinkedIn's native lead forms set up to capture enquiries without leaving the platform.
Working with Pakistani businesses
Our office is in Blue Area, Islamabad, and we work with businesses across Pakistan, from Karachi and Lahore to Faisalabad, Multan, Peshawar and Sialkot. There's no time difference, calls and WhatsApp happen during your working day, meetings in Islamabad are welcome, and reporting and invoicing are in PKR. We work in English and Urdu.
LinkedIn Ads for B2B rules in Pakistan
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules.
What's different about LinkedIn Ads for B2B in Pakistan
Pakistani audiences are mobile-first, and Facebook, YouTube and TikTok reach far more people than LinkedIn or X. Costs per click are low compared with the UK or USA, so budgets go further, but lead quality varies a lot, which is why we qualify leads quickly by WhatsApp and phone.
- Ad copy and creatives in English, Urdu or Roman Urdu, tested against each other
- Click-to-WhatsApp and lead form campaigns, because many buyers would rather message than fill in a website form
- Separate targeting by city, since buying power and competition differ sharply between Karachi, Lahore, Islamabad and smaller cities
Getting the offer right before scaling spend
LinkedIn ads are expensive enough that a weak offer is costly to discover after the fact. We typically start with a smaller test budget against a specific, valuable offer, confirm the cost per qualified lead is workable, and only then scale spend.
Cities we serve in Pakistan
Who we help
Professional services
Advisory, legal and accounting firms targeting decision-makers directly.
Manufacturers and exporters
Reaching procurement and business decision-makers internationally.
Agencies
B2B agencies generating qualified leads for larger retainer clients.
Software and SaaS companies
Demand generation for products sold to other businesses.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Pakistan?
Yes. Our office is Office 24D, Rashid Plaza, Blue Area, G-6, Islamabad. We work with businesses across Pakistan from there, in person in Islamabad and Rawalpindi and over calls and WhatsApp elsewhere, in English and Urdu.
Can you target a specific list of companies?
Yes, through account-based marketing targeting, which pairs well with LinkedIn's company-level targeting.
How is this different from Meta or Google ads for B2B?
LinkedIn targets by job title and company data more precisely, at a higher cost per click, and suits considered, higher-value B2B purchases best.
Do you run ads in Urdu?
Yes. We test English, Urdu and Roman Urdu ad copy against each other and keep whichever brings better leads. Many Pakistani campaigns also use click-to-WhatsApp, because customers often prefer to message.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
What rules apply to LinkedIn Ads for B2B in Pakistan?
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
Is LinkedIn worth it for a smaller business?
It depends on your average deal size. For high-value B2B sales it usually pays for itself faster than for low-value transactions.
Do you also manage our LinkedIn company page?
We focus on ad campaigns, but can advise on organic company page content alongside them.
Which cities in Pakistan do you work with?
Businesses anywhere in Pakistan, including Islamabad, Rawalpindi, Karachi, Lahore, Faisalabad, Multan, Peshawar, Gujranwala and Sialkot. Campaigns and content can be targeted to specific cities or regions.
Why choose ZAVYANS for LinkedIn ads?
We build campaigns around a specific, valuable offer and test with a smaller budget before scaling, since LinkedIn's cost per click makes a weak offer expensive to discover late.
What is a realistic cost per lead on LinkedIn?
It varies widely by industry and targeting. We give a realistic estimate after reviewing your offer and audience.
What do you need from me to start?
A clear picture of your ideal customer (title, industry, company size) and an offer to promote, such as a demo or consultation.
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Let's build something
Ready to grow with LinkedIn Ads for B2B in Pakistan?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com