B2B Ads
LinkedIn Ads Agency in the USA
Campaigns built around job title, seniority and company size, aimed at a specific offer rather than generic brand awareness.
Quick Answer
ZAVYANS provides LinkedIn Ads for B2B for businesses across the USA, with a US office in Arlington, Virginia and delivery from our Islamabad team. The work typically covers audience targeting, ad creative and retargeting, planned around local rules from the start, with reporting and invoicing in USD.
Why US businesses work with us
Scheduled calls in US time zones, plus written weekly reporting
Work planned around US advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in USD, with no local office overhead added to your cost
Why LinkedIn ads work for B2B companies
For a business selling to other businesses, LinkedIn reaches buyers with the job titles and company sizes you actually want, in a way Meta and Google search cannot target as precisely. It is a more expensive platform per click, which means the targeting and the offer both have to be right before spend scales.
We build campaigns around a specific offer, a report, a demo, a consultation, rather than generic brand awareness, because that is what B2B audiences respond to on a platform they use for work.
What's included
Audience targeting
Campaigns built around job title, seniority, company size and industry.
Monthly reporting
Cost per lead and lead quality reported against your sales pipeline.
Ad creative
Copy and creative written for a professional audience evaluating a business decision.
Retargeting
Campaigns aimed at people who visited your site or engaged with earlier content.
Lead generation forms
LinkedIn's native lead forms set up to capture enquiries without leaving the platform.
Sales team handoff
Leads routed to your sales process quickly, while interest is still fresh.
Working with US businesses
ZAVYANS has a US office in Arlington, Virginia, and our delivery team is in Islamabad, nine to ten hours ahead of the East Coast. We schedule calls within your business hours, send written updates so nothing waits a day, and report and invoice in USD. We don't have offices in individual US cities, and we say so plainly.
LinkedIn Ads for B2B rules in the USA
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used.
What's different about LinkedIn Ads for B2B in the USA
The US is the most competitive ad market in the world, and costs per click are among the highest anywhere, so wasted spend adds up fast. Google, Meta, YouTube, TikTok and LinkedIn all have huge US audiences, and Microsoft Ads adds extra reach, especially on desktop.
- Targeting by state, metro area or radius, because costs and competition differ widely between markets
- Spanish-language campaigns where your customers need them
- Offline conversion tracking, so bidding aims at booked jobs and sales, not just form fills
Getting the offer right before scaling spend
LinkedIn ads are expensive enough that a weak offer is costly to discover after the fact. We typically start with a smaller test budget against a specific, valuable offer, confirm the cost per qualified lead is workable, and only then scale spend.
Who we help
Professional services
Advisory, legal and accounting firms targeting decision-makers directly.
Software and SaaS companies
Demand generation for products sold to other businesses.
Manufacturers and exporters
Reaching procurement and business decision-makers internationally.
Agencies
B2B agencies generating qualified leads for larger retainer clients.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in the USA?
No. We serve US businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in USD.
Why choose ZAVYANS for LinkedIn ads?
We build campaigns around a specific, valuable offer and test with a smaller budget before scaling, since LinkedIn's cost per click makes a weak offer expensive to discover late.
Is LinkedIn worth it for a smaller business?
It depends on your average deal size. For high-value B2B sales it usually pays for itself faster than for low-value transactions.
Can you target specific US states or cities?
Yes. We target by state, metro area or radius, because costs and competition vary widely across the US, and we can run Spanish-language campaigns where your customers need them.
What do you need from me to start?
A clear picture of your ideal customer (title, industry, company size) and an offer to promote, such as a demo or consultation.
What rules apply to LinkedIn Ads for B2B in the USA?
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
Do you also manage our LinkedIn company page?
We focus on ad campaigns, but can advise on organic company page content alongside them.
How is this different from Meta or Google ads for B2B?
LinkedIn targets by job title and company data more precisely, at a higher cost per click, and suits considered, higher-value B2B purchases best.
Which cities in the USA do you work with?
Businesses anywhere in the USA, including New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, Austin, Miami, Atlanta, Boston, Seattle and Denver. Campaigns and content can be targeted to specific cities or regions.
Can you target a specific list of companies?
Yes, through account-based marketing targeting, which pairs well with LinkedIn's company-level targeting.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
What is a realistic cost per lead on LinkedIn?
It varies widely by industry and targeting. We give a realistic estimate after reviewing your offer and audience.
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Let's build something
Ready to grow with LinkedIn Ads for B2B in the USA?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com