B2B Ads
LinkedIn Ads Agency in the UK
Campaigns built around job title, seniority and company size, aimed at a specific offer rather than generic brand awareness.
Quick Answer
ZAVYANS provides LinkedIn Ads for B2B for businesses across the UK, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers sales team handoff, ad creative and retargeting, planned around local rules from the start, with reporting and invoicing in GBP.
Why UK businesses work with us
Scheduled calls in GMT/BST, plus written weekly reporting
Work planned around UK advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in GBP, with no local office overhead added to your cost
Why LinkedIn ads work for B2B companies
For a business selling to other businesses, LinkedIn reaches buyers with the job titles and company sizes you actually want, in a way Meta and Google search cannot target as precisely. It is a more expensive platform per click, which means the targeting and the offer both have to be right before spend scales.
We build campaigns around a specific offer, a report, a demo, a consultation, rather than generic brand awareness, because that is what B2B audiences respond to on a platform they use for work.
What's included
Sales team handoff
Leads routed to your sales process quickly, while interest is still fresh.
Ad creative
Copy and creative written for a professional audience evaluating a business decision.
Retargeting
Campaigns aimed at people who visited your site or engaged with earlier content.
Monthly reporting
Cost per lead and lead quality reported against your sales pipeline.
Audience targeting
Campaigns built around job title, seniority, company size and industry.
Lead generation forms
LinkedIn's native lead forms set up to capture enquiries without leaving the platform.
Working with UK businesses
We work with UK businesses remotely from Islamabad, which is four to five hours ahead of the UK, so our working day overlaps your morning and early afternoon. Calls are scheduled in UK hours, reporting and invoicing are in GBP, and there's no UK office overhead built into our fees. We don't have a UK office, and we say so plainly.
LinkedIn Ads for B2B rules in the UK
UK ads must follow the ASA's CAP Code, and tracking cookies need consent under UK GDPR and PECR.
What's different about LinkedIn Ads for B2B in the UK
UK ad costs are high in competitive sectors such as legal, finance and home services, so tight targeting and good landing pages make the biggest difference. Google, Meta, YouTube and LinkedIn are the main platforms, and TikTok keeps growing.
- Targeting by region, city or postcode radius
- Ad copy in UK English, with prices in GBP
- Tracking set up with cookie consent that meets UK rules
Getting the offer right before scaling spend
LinkedIn ads are expensive enough that a weak offer is costly to discover after the fact. We typically start with a smaller test budget against a specific, valuable offer, confirm the cost per qualified lead is workable, and only then scale spend.
Cities we serve in the UK
Who we help
Professional services
Advisory, legal and accounting firms targeting decision-makers directly.
Agencies
B2B agencies generating qualified leads for larger retainer clients.
Manufacturers and exporters
Reaching procurement and business decision-makers internationally.
Software and SaaS companies
Demand generation for products sold to other businesses.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in the UK?
No. We serve UK businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in GBP.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
Can you target a specific list of companies?
Yes, through account-based marketing targeting, which pairs well with LinkedIn's company-level targeting.
Can you target specific UK regions or postcodes?
Yes. We target by region, city or postcode radius, write ad copy in UK English with prices in GBP, and set up tracking with cookie consent that meets UK rules.
Why choose ZAVYANS for LinkedIn ads?
We build campaigns around a specific, valuable offer and test with a smaller budget before scaling, since LinkedIn's cost per click makes a weak offer expensive to discover late.
What rules apply to LinkedIn Ads for B2B in the UK?
UK ads must follow the ASA's CAP Code, and tracking cookies need consent under UK GDPR and PECR. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
What do you need from me to start?
A clear picture of your ideal customer (title, industry, company size) and an offer to promote, such as a demo or consultation.
Is LinkedIn worth it for a smaller business?
It depends on your average deal size. For high-value B2B sales it usually pays for itself faster than for low-value transactions.
Which cities in the UK do you work with?
Businesses anywhere in the UK, including London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Edinburgh, Bristol, Sheffield and Newcastle. Campaigns and content can be targeted to specific cities or regions.
How is this different from Meta or Google ads for B2B?
LinkedIn targets by job title and company data more precisely, at a higher cost per click, and suits considered, higher-value B2B purchases best.
What is a realistic cost per lead on LinkedIn?
It varies widely by industry and targeting. We give a realistic estimate after reviewing your offer and audience.
Do you also manage our LinkedIn company page?
We focus on ad campaigns, but can advise on organic company page content alongside them.
Related services in the UK
Local SEO Agency
Profile optimisation, citation cleanup and a steady flow of reviews, since the profile now...
Learn more →Meta Ads Agency
Facebook and Instagram campaigns built for creative testing and real ROAS, with tracking t...
Learn more →Mobile App Development
Native and cross-platform apps, built only after confirming an app is genuinely the right ...
Learn more →LinkedIn Ads Agency in other countries
Let's build something
Ready to grow with LinkedIn Ads for B2B in the UK?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com