B2B Ads
LinkedIn Ads Agency in Canada
Campaigns built around job title, seniority and company size, aimed at a specific offer rather than generic brand awareness.
Quick Answer
ZAVYANS provides LinkedIn Ads for B2B for businesses across Canada, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers lead generation forms, retargeting and sales team handoff, planned around local rules from the start, with reporting and invoicing in CAD.
Why Canadian businesses work with us
Scheduled calls in Canadian time zones, plus written weekly reporting
Work planned around Canadian advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in CAD, with no local office overhead added to your cost
Why LinkedIn ads work for B2B companies
For a business selling to other businesses, LinkedIn reaches buyers with the job titles and company sizes you actually want, in a way Meta and Google search cannot target as precisely. It is a more expensive platform per click, which means the targeting and the offer both have to be right before spend scales.
We build campaigns around a specific offer, a report, a demo, a consultation, rather than generic brand awareness, because that is what B2B audiences respond to on a platform they use for work.
What's included
Lead generation forms
LinkedIn's native lead forms set up to capture enquiries without leaving the platform.
Retargeting
Campaigns aimed at people who visited your site or engaged with earlier content.
Monthly reporting
Cost per lead and lead quality reported against your sales pipeline.
Sales team handoff
Leads routed to your sales process quickly, while interest is still fresh.
Ad creative
Copy and creative written for a professional audience evaluating a business decision.
Audience targeting
Campaigns built around job title, seniority, company size and industry.
Working with Canadian businesses
We serve Canadian businesses remotely from our Arlington, Virginia address and our Islamabad team. Toronto, Ottawa and Montreal share Eastern Time with Arlington, and we schedule calls within your business hours wherever you are, with reporting and invoicing in CAD. For Quebec, campaigns and pages are planned with French versions from the start. We don't have a Canadian office.
LinkedIn Ads for B2B rules in Canada
Canadian ads must follow the Competition Act's rules on misleading advertising and the Ad Standards code, and tracking must respect PIPEDA, plus Quebec's Law 25 for Quebec audiences.
What's different about LinkedIn Ads for B2B in Canada
Canada is a large, spread-out market with two official languages, so campaigns often need separate targeting for each province and for French speakers in Quebec.
- English and French campaigns, with French required for most commercial advertising in Quebec
- Targeting by province, city or radius
- Prices in CAD, with GST and HST handled correctly
Getting the offer right before scaling spend
LinkedIn ads are expensive enough that a weak offer is costly to discover after the fact. We typically start with a smaller test budget against a specific, valuable offer, confirm the cost per qualified lead is workable, and only then scale spend.
Who we help
Agencies
B2B agencies generating qualified leads for larger retainer clients.
Professional services
Advisory, legal and accounting firms targeting decision-makers directly.
Manufacturers and exporters
Reaching procurement and business decision-makers internationally.
Software and SaaS companies
Demand generation for products sold to other businesses.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Canada?
No. We serve Canadian businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in CAD.
Do you also manage our LinkedIn company page?
We focus on ad campaigns, but can advise on organic company page content alongside them.
Why choose ZAVYANS for LinkedIn ads?
We build campaigns around a specific, valuable offer and test with a smaller budget before scaling, since LinkedIn's cost per click makes a weak offer expensive to discover late.
Can you run French campaigns for Quebec?
Yes. We run English and French campaigns, since French is required for most commercial advertising in Quebec, target by province, city or radius, and show prices in CAD with GST and HST handled.
How is this different from Meta or Google ads for B2B?
LinkedIn targets by job title and company data more precisely, at a higher cost per click, and suits considered, higher-value B2B purchases best.
What rules apply to LinkedIn Ads for B2B in Canada?
Canadian ads must follow the Competition Act's rules on misleading advertising and the Ad Standards code, and tracking must respect PIPEDA, plus Quebec's Law 25 for Quebec audiences. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
What do you need from me to start?
A clear picture of your ideal customer (title, industry, company size) and an offer to promote, such as a demo or consultation.
Is LinkedIn worth it for a smaller business?
It depends on your average deal size. For high-value B2B sales it usually pays for itself faster than for low-value transactions.
Which cities in Canada do you work with?
Businesses anywhere in Canada, including Toronto, Vancouver, Calgary, Montreal and Ottawa. Campaigns and content can be targeted to specific cities or regions.
What is a realistic cost per lead on LinkedIn?
It varies widely by industry and targeting. We give a realistic estimate after reviewing your offer and audience.
Can you target a specific list of companies?
Yes, through account-based marketing targeting, which pairs well with LinkedIn's company-level targeting.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
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Let's build something
Ready to grow with LinkedIn Ads for B2B in Canada?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com