Google Ads & PPC Agency in Washington, DC

Why Google Ads is different from social ads

Social platforms interrupt people who were not looking for you. Google catches people who have already decided they want something, which is why search campaigns often deliver the lowest cost per qualified lead of any paid channel, once tracking is set up properly.

The catch is that most Google Ads accounts waste real budget on broad keywords, missing negative keyword lists, or landing pages that do not match search intent. We fix the tracking and structure first, then scale spend behind what is actually converting.

Doing business in Washington, DC

Washington, DC is the centre of the US federal government, with an economy built around government contractors, associations, non-profits, law firms and consulting, plus a growing tech sector. Many businesses here sell to government, members or other businesses rather than consumers, and our US office is just across the Potomac in Arlington, Virginia.

Getting tracking right before scaling spend

Google can only optimise toward conversions it can actually see. A correctly configured tag setup, clean conversion actions and, where relevant, offline conversion imports for sales that happen outside the website, all matter more to results than the bidding strategy itself.

Avoiding wasted clicks

Broad match keywords without a maintained negative keyword list are the most common source of wasted spend we find auditing new accounts. We review search terms weekly and adjust targeting before waste compounds.

Areas of Washington, DC we cover

Campaign location targeting is set around where your customers actually are, so budget isn't spent on clicks from outside your service area. In Washington, DC that usually means:

• Downtown DC
• Capitol Hill
• Georgetown
• Dupont Circle
• Navy Yard
• nearby Arlington and Alexandria

We work remotely, with our US office just across the river in Arlington, so where you're based in Washington, DC doesn't change how the engagement runs.