Law Firm Marketing Case Study (USA)

Law Firm in the USA

A US law firm handling personal injury, immigration, family and criminal defence matters across several states needed more case enquiries it could actually take on.

Quick Answer

ZAVYANS grew a multi-state US law firm from ~15-30 to 60-120 case enquiries a month, with 20-50% lower cost per lead, in 3-6 months (2025). Client name withheld; figures are approximate, rounded ranges.

~4x

monthly case enquiries at best: from about 15-30 to 60-120

20-50%

lower cost per lead

Under $3K

monthly ad budget

The challenge

The firm had been working with another marketing agency, but case enquiries stayed low and many were matters the firm could not take. With four practice areas across several states, it needed each type of client to find the right page and the right next step.

Our approach

We ran Google Ads for people searching for lawyers in each practice area, Meta (Facebook and Instagram) lead campaigns, a faster website with clear consultation request pages for personal injury, immigration, family and criminal defence, and local SEO with Google Business Profile so the firm showed up on Google Maps. Enquiries came in by phone, website form, Facebook lead form, and live chat or text.

Client name withheld for confidentiality. Figures are approximate, rounded ranges from the 2025 engagement.

What changed

More signed cases and booked consultations
Better lead quality, with more enquiries the firm could actually take
The firm ranking on Google Search and Maps for local lawyer searches
More Google reviews
A 20-50% lower cost per lead while enquiries grew about 4x

How the engagement ran

Phase 1: Foundations

Website and consultation pages built for each practice area, with phone, form and chat as clear ways to get help.

Phase 2: Google Ads

Search campaigns for each practice area, so personal injury, immigration, family and criminal defence searches each reached the right page.

Phase 3: Meta and local visibility

Facebook and Instagram lead campaigns, plus Google Business Profile and client reviews so the firm appeared on Maps.

Phase 4: Optimise

Budget moved toward the practice areas and campaigns producing signed cases, with regular clean-up of irrelevant searches.

What made the difference

One plan per practice area

Personal injury, immigration, family and criminal clients search and decide differently, so each area got its own campaigns and pages instead of one generic message.

Quality over volume

Focusing on enquiries the firm could actually take, rather than every click, is why cost per lead fell while enquiries grew.

Easy to reach, day or night

Prospective clients could call, fill in a form, use a Facebook lead form or start a chat, so fewer people dropped off before speaking to the firm.

Frequently asked questions

How many case enquiries did the law firm get?

Monthly case enquiries grew from roughly 15-30 to 60-120 at best within 3-6 months in 2025, with cost per lead 20-50% lower.

Which practice areas did you market?

Personal injury, immigration law, family and divorce, and criminal defence including DUI, across several US states.

What ad budget does a US law firm need?

This firm spent under $3,000 a month on ads. Competitive areas like personal injury in large cities usually need more; we estimate costs before you commit.

Are there special rules for law firm advertising?

Yes. Lawyer advertising is regulated by each state's bar rules, and Google has its own policies for legal services ads. We keep ads and landing pages factual and avoid promising outcomes.

Law Firm in the USA

The challenge

Our approach

What changed