Paid Search
Google Ads & PPC Agency in the USA
Search campaigns that reach people already looking for what you sell, with tracking built to prove real cost per customer, not just clicks.
Quick Answer
ZAVYANS provides Google Ads for businesses across the USA, with a US office in Arlington, Virginia and delivery from our Islamabad team. The work typically covers campaign strategy & structure, landing page review and conversion tracking, planned around local rules from the start, with reporting and invoicing in USD.
Why US businesses work with us
Scheduled calls in US time zones, plus written weekly reporting
Work planned around US advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in USD, with no local office overhead added to your cost
Why Google Ads is different from social ads
Social platforms interrupt people who were not looking for you. Google catches people who have already decided they want something, which is why search campaigns often deliver the lowest cost per qualified lead of any paid channel, once tracking is set up properly.
The catch is that most Google Ads accounts waste real budget on broad keywords, missing negative keyword lists, or landing pages that do not match search intent. We fix the tracking and structure first, then scale spend behind what is actually converting.
What's included
Campaign strategy and structure
Search, Shopping and Performance Max built around real buyer intent, not guesswork.
Transparent reporting
Cost per lead and cost per sale reported clearly, not just clicks and impressions.
Bid and budget management
Budget moved toward what is producing results, reviewed weekly.
Keyword and negative keyword management
Intent-based targeting and an actively maintained negative keyword list.
Landing page review
Pages checked and improved so ad spend does not land somewhere that will not convert.
Conversion tracking
Proper event tracking so results are measured on leads and sales, not clicks.
Working with US businesses
ZAVYANS has a US office in Arlington, Virginia, and our delivery team is in Islamabad, nine to ten hours ahead of the East Coast. We schedule calls within your business hours, send written updates so nothing waits a day, and report and invoice in USD. We don't have offices in individual US cities, and we say so plainly.
Google Ads Management rules in the USA
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used.
What's different about Google Ads Management in the USA
The US is the most competitive ad market in the world, and costs per click are among the highest anywhere, so wasted spend adds up fast. Google, Meta, YouTube, TikTok and LinkedIn all have huge US audiences, and Microsoft Ads adds extra reach, especially on desktop.
- Targeting by state, metro area or radius, because costs and competition differ widely between markets
- Spanish-language campaigns where your customers need them
- Offline conversion tracking, so bidding aims at booked jobs and sales, not just form fills
Getting tracking right before scaling spend
Google can only optimise toward conversions it can actually see. A correctly configured tag setup, clean conversion actions and, where relevant, offline conversion imports for sales that happen outside the website, all matter more to results than the bidding strategy itself.
Avoiding wasted clicks
Broad match keywords without a maintained negative keyword list are the most common source of wasted spend we find auditing new accounts. We review search terms weekly and adjust targeting before waste compounds.
Who we help
E-commerce
Shopping and search campaigns built around product feed quality.
Local service businesses
Campaigns built around service-area and call tracking.
Real estate
Campaigns for property and project searches with lead tracking.
B2B and SaaS
Search campaigns capturing high-intent, considered-purchase demand.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in the USA?
No. We serve US businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in USD.
How much should I budget for Google Ads?
It depends on the cost per click in your market and the value of a customer. We estimate a realistic range from keyword research before you commit budget.
Do you run Google Shopping for online stores?
Yes, including product feed clean-up and campaign structure.
Can you target specific US states or cities?
Yes. We target by state, metro area or radius, because costs and competition vary widely across the US, and we can run Spanish-language campaigns where your customers need them.
Can you track phone calls and form submissions?
Yes. We track calls, form submissions and, where relevant, offline sales, and import qualified leads back into Google for better optimisation.
What rules apply to Google Ads Management in the USA?
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
Do I need a new website or landing page?
Not always, but a slow or unfocused page wastes ad spend. We review your pages and recommend or build one if needed.
Do you manage Performance Max?
Yes, when tracking and creative assets are strong enough. We set guardrails so it does not spend on low-value traffic.
Which cities in the USA do you work with?
Businesses anywhere in the USA, including New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, Austin, Miami, Atlanta, Boston, Seattle and Denver. Campaigns and content can be targeted to specific cities or regions.
How long until Google Ads produces leads?
Search campaigns can produce enquiries within days. Reaching a stable, profitable cost per customer typically takes 4 to 8 weeks of optimisation.
Can you take over an existing account?
Yes. We audit it first, keep what works and fix what does not.
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Need more than Google Ads?
Google Ads is one part of PPC. We also run Microsoft (Bing), Meta, LinkedIn, Amazon and TikTok ads as one plan.
Let's build something
Ready to grow with Google Ads Management in the USA?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com