Paid Advertising
PPC Management Agency in the USA
Pay-per-click management across Google, Microsoft (Bing), Meta, LinkedIn, Amazon and TikTok, run as one plan, with budgets moved to whatever produces leads and sales.
Quick Answer
ZAVYANS provides PPC management for businesses across the USA, with a US office in Arlington, Virginia and delivery from our Islamabad team. The work typically covers PPC strategy, campaign builds across Google, Microsoft Ads, Meta and LinkedIn, conversion tracking and weekly optimisation, planned around local rules from the start, with reporting and invoicing in USD.
Why US businesses work with us
Scheduled calls in US time zones, plus written weekly reporting
Work planned around US privacy and accessibility rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in USD, with no local office overhead added to your cost
One PPC plan across every platform
Pay-per-click advertising means you pay only when someone clicks your ad. Most businesses start with Google Ads, but the best results often come from a mix: Google and Microsoft (Bing) Ads for people already searching, Meta and TikTok for demand you create, LinkedIn for B2B decision makers and Amazon for product searches.
We plan PPC as one budget across those platforms, set up conversion tracking first, and move spend every week towards the campaigns that bring real enquiries and sales, not just clicks.
What's included
Google Ads
Search, Shopping, Performance Max and YouTube campaigns.
Conversion tracking
Calls, forms, WhatsApp and purchases tracked before any money is spent.
Weekly optimisation
Bids, keywords, ads and landing pages improved every week, with clear reporting.
Paid social
Meta, LinkedIn and TikTok campaigns built around the same goals.
PPC strategy
Choosing the right platforms, keywords and audiences for your goals and budget.
Microsoft (Bing) Ads
Search ads on Bing, Yahoo and DuckDuckGo, often at a lower cost per click than Google.
What it can do
B2B pipeline
LinkedIn and search campaigns aimed at decision makers in target companies.
Competitor and brand protection
Making sure your brand appears first when people search for you.
Local services
Ads shown to people nearby, with call tracking and booking.
E-commerce sales
Shopping, Performance Max and Amazon ads measured by return on ad spend.
Lead generation
Steady enquiries for service businesses, measured by cost per lead.
Product launches
Fast visibility for new products and offers.
Working with US businesses
ZAVYANS has a US office in Arlington, Virginia, and our delivery team is in Islamabad, nine to ten hours ahead of the East Coast. We schedule calls within your business hours, send written updates so nothing waits a day, and report and invoice in USD. We don't have offices in individual US cities, and we say so plainly.
PPC Management rules in the USA
The FTC requires ads to be truthful and not misleading, and Google, Microsoft and Meta add special rules for housing, employment, credit, healthcare and financial services ads, which limit some targeting options.
What's different about PPC management in the USA
US clicks are among the most expensive in the world, so tight keyword targeting, strong landing pages and call tracking matter more than anywhere else. Microsoft Ads often delivers cheaper clicks.
Being honest about the limits
PPC works fastest when there's demand and a clear offer. It can't fix a weak offer or a slow website, and costs rise quickly in competitive industries, so we tell you upfront if a budget is too small to learn from.
How much does PPC cost in the USA?
The USA has some of the most expensive clicks in the world, so it pays to know the benchmarks before setting a budget. The figures below are US averages for Google Ads.
| Industry (US, 2025) | Avg cost per click | Avg conversion rate | Avg cost per lead |
|---|---|---|---|
| Average across industries | $5.26 | 7.52% | $70.11 |
| Attorneys & legal services | $8.58 | - | $131.63 |
| Dentists & dental services | $7.85 | - | - |
| Home & home improvement | $7.85 | - | - |
| Education & instruction | $6.23 | - | - |
| Automotive repair & service | - | - | $28.50 |
| Restaurants & food | - | - | $30.27 |
Source: WordStream by LocaliQ, Google Ads Benchmarks 2025 (US data). Your costs depend on industry, location, competition and the quality of your ads and landing pages. Read our full PPC management cost guide.
What PPC management costs
- Flat monthly fee: commonly $500 to $2,500 a month for small businesses, more for larger accounts.
- Percentage of ad spend: typically 10% to 20%, with smaller budgets usually at the higher end.
- Setup fee: often $500 to $5,000 one-time, covering the audit, tracking, campaign structure and first ads.
We quote a clear flat monthly fee in writing after a short call, so your fee doesn't rise just because you spend more on ads.
How to set a starting budget
Work backwards from the number of leads you want. If your expected cost per lead is $70 and you want 20 leads a month, plan for about $1,400 a month in ad spend, plus a few weeks of testing. A budget that only buys a handful of clicks a day is too small to learn from, and we'll tell you if that's the case.
Which PPC platforms should you use?
Most businesses don't need every platform. We start with the one closest to buying intent, usually Google Search, then add others when the first is profitable.
| Platform | Who you reach | Buying intent | Best for |
|---|---|---|---|
| Google Search | People actively searching for your service | High | Most service and local businesses |
| Google Shopping & Performance Max | Product searches and Google's full network | High | E-commerce |
| Microsoft (Bing) Ads | Searchers on Bing, Yahoo and DuckDuckGo, often older and higher income | High | B2B, professional services, USA/UK/Canada/Australia |
| Meta (Facebook & Instagram) | Interest and lookalike audiences, retargeting | Medium | Consumer offers, e-commerce, local services |
| LinkedIn Ads | Job title, company and industry targeting | Medium | B2B and high-value services |
| Amazon Ads | Shoppers searching on Amazon | High | Brands selling on Amazon |
| TikTok Ads | Younger audiences and short-form video | Low to medium | Consumer brands and apps |
Microsoft (Bing) Ads deserves a closer look in the USA and UK: Bing's share of all US searches was about 7.5% in 2025 and around 8% in the UK, much higher on desktop, and its clicks are often cheaper than Google's because fewer advertisers compete there.
PPC audit checklist: 10 things we check first
- Conversion tracking is set up for calls, forms, WhatsApp and purchases, and tested
- Search terms are reviewed weekly and negative keywords added
- Campaigns are split by service, location or product, not one big campaign
- Ads match the keywords and the landing page message
- Landing pages load fast on mobile and have one clear next step
- Bids and budgets follow cost per lead or return on ad spend, not clicks
- Location and ad schedule settings match where and when you serve customers
- Brand searches are protected from competitors
- Microsoft (Bing) Ads is tested alongside Google
- Leads are followed up within minutes, and outcomes are tracked back to campaigns
Most accounts we review fail at least three of these, usually tracking, search terms and landing pages. Fixing them often lowers cost per lead before any budget increase.
Your first 90 days of PPC
- Weeks 1-2
Audit, conversion tracking, keyword and competitor research, landing page fixes.
- Weeks 3-4
Launch on the first platform with tight targeting and several ad variations.
- Month 2
Weekly search-term reviews, negative keywords, bid and budget changes, ad testing.
- Month 3
Scale what works, test Microsoft Ads or paid social, and report on cost per lead and sales.
Who we help
E-commerce brands
Stores selling online through Shopping, Meta and Amazon.
Local service businesses
Clinics, law firms, trades and agencies that need steady enquiries.
Multi-location businesses
Consistent campaigns across many cities or countries.
B2B companies
Software, consulting and manufacturing firms targeting decision makers.
How we work
- Step 1
Audit
We review your accounts, tracking, landing pages and competition.
- Step 2
Build
Tracking first, then campaigns, ads and audiences on the right platforms.
- Step 3
Launch and test
Campaigns go live and are tested with a weekly read-out.
- Step 4
Scale
Budget moves to the platforms and campaigns producing results.
What affects the cost
Every project is quoted in writing after a short call. The main factors are:
- Your monthly ad budget, paid directly to the platforms
- How many platforms and campaigns are managed
- Whether landing pages need building or improving
- Tracking and CRM integration needs
- Reporting frequency and meetings
Frequently asked questions
Do you have an office in the USA?
No. We serve US businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in USD.
What is PPC management?
It's planning, building and optimising pay-per-click ads, where you pay only when someone clicks, across platforms such as Google, Microsoft Ads, Meta and LinkedIn.
What rules apply to PPC management in the USA?
The FTC requires ads to be truthful and not misleading, and Google, Microsoft and Meta add special rules for housing, employment, credit, healthcare and financial services ads, which limit some targeting options.
How much should we spend on PPC?
Enough to get several leads or sales a week at your expected cost per lead. We recommend a starting budget after reviewing your market and goals.
What do you need from me to start?
Access to existing ad accounts and analytics, your goals and target areas, and a clear offer or landing page.
How soon will we see results?
Campaigns usually start bringing clicks and enquiries in the first weeks, with performance improving over the first two to three months as we optimise.
Is PPC the same as Google Ads?
Google Ads is the largest PPC platform, but PPC also includes Microsoft (Bing) Ads, Meta, LinkedIn, Amazon and TikTok ads. We plan them together.
Which cities in the USA do you work with?
We work with businesses across the USA, including New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, Austin, Miami, Atlanta, Boston, Seattle and Denver.
Should we advertise on Microsoft (Bing) Ads?
Often, yes, especially in the USA, UK, Canada and Australia. Bing has a smaller but often older, higher-income audience, and clicks can cost less than on Google.
Do we own the ad accounts?
Yes. Accounts are set up in your name, and you keep full access and history.
Is PPC better than SEO?
They do different jobs. PPC brings traffic within days and stops when you stop paying; SEO builds traffic over months that keeps coming. Most growing businesses use PPC for quick leads while SEO builds.
How do PPC agencies charge?
Usually a flat monthly fee, commonly $500 to $2,500 for small businesses, or 10% to 20% of ad spend, plus a one-time setup fee. We use a clear flat fee agreed in writing.
What is a good conversion rate for PPC?
Across industries, Google Ads search campaigns averaged a 7.52% conversion rate in 2025 according to WordStream by LocaliQ. Good rates depend on your industry and offer.
What is Performance Max?
It's a Google Ads campaign type that uses automation to show ads across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign. It works best with good conversion tracking and clear product or lead data.
Can PPC work with a small budget?
Yes, if it's focused on a few high-intent keywords, one location and one offer. A budget that only buys a few clicks a day is too small to learn from, and we'll say so honestly.
What are negative keywords?
Search terms you exclude so your ads don't show for irrelevant searches, such as 'free' or 'jobs'. Adding them weekly is one of the fastest ways to cut wasted spend.
How do you track phone calls and WhatsApp leads from ads?
With call tracking numbers, call extensions, click-to-WhatsApp events and website conversion tags, so every lead can be traced back to the campaign and keyword.
Do you manage Microsoft (Bing) Ads?
Yes. We often run Microsoft Ads alongside Google, especially in the USA, UK, Canada and Australia, where it can deliver cheaper clicks from a valuable audience.
How much does PPC cost in the USA?
It depends on your industry and location. In the USA, Google Ads averaged $5.26 per click and $70.11 per lead in 2025 (WordStream by LocaliQ). Legal, dental and home services are among the most expensive categories. We estimate your costs before you commit.
Are you a PPC agency in the USA?
Yes. We manage PPC for businesses across the USA remotely, with calls in your business hours, written weekly reports and accounts set up in your name.
Related services in the USA
Let's build something
Ready to get started with PPC management in the USA?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com