Insurance Agency Lead Generation Case Study (USA)

Insurance Agency in the USA

An independent insurance agency selling auto, home, health, Medicare, life and commercial cover across several US states needed more quote requests it could actually close.

Quick Answer

ZAVYANS grew a multi-state US insurance agency from ~30-60 to 120-200 quote requests a month, with 20-50% lower cost per lead, in 3-6 months (2025). Client name withheld; figures are approximate, rounded ranges.

3-4x

monthly quote requests at best: from about 30-60 to 120-200

20-50%

lower cost per lead

$2K-5K

monthly ad budget

The challenge

The agency had been working with another marketing agency, but quote requests stayed low and inconsistent, and too many leads were not a good fit. It needed a steadier flow of people actively shopping for cover, across several states and product lines.

Our approach

We ran Google Ads for people searching for insurance quotes and agencies, Meta (Facebook and Instagram) lead campaigns, a faster website with clear quote request pages, and local SEO with Google Business Profile so the agency showed up on Google Maps. Leads came in by phone call, website quote form, Facebook lead form, and text or chat.

Client name withheld for confidentiality. Figures are approximate, rounded ranges from the 2025 engagement.

What changed

More policies written, not just more leads
Better lead quality, with fewer leads that were never going to buy
The agency ranking on Google Search and Maps for local insurance searches
More Google reviews
A 20-50% lower cost per lead while quote requests grew 3-4x

How the engagement ran

Phase 1: Foundations

Website and quote request pages made fast and simple, with calls, forms and text/chat as clear ways to get a quote.

Phase 2: Google Ads

Search campaigns organised by product line (auto, home, health and Medicare, life, commercial) and by the states the agency serves.

Phase 3: Meta and local visibility

Facebook and Instagram lead campaigns, plus Google Business Profile and reviews so the agency appeared on Maps.

Phase 4: Optimise

Budget moved toward the product lines and campaigns that turned into written policies, with weekly search-term clean-up.

What made the difference

Campaigns by product line and state

Auto, home, health and Medicare, life and commercial buyers search differently, so each line got its own campaigns and landing pages instead of one generic ad.

Lead quality over lead count

Optimising toward enquiries that became policies, and filtering out poor-fit searches, is why cost per lead fell while volume grew.

Being easy to reach

Prospects could call, fill in a quote form, use a Facebook lead form or send a text, so fewer interested shoppers dropped off.

Frequently asked questions

How many quote requests did the insurance agency get?

Monthly quote requests grew from roughly 30-60 to 120-200 at best within 3-6 months in 2025, with cost per lead 20-50% lower.

Which insurance lines did you market?

Auto, home and property, health, Medicare and life, and commercial insurance, across several US states.

What ad budget does a US insurance agency need?

This agency invested roughly $2,000-$5,000 a month in ads. Budgets depend on the states and product lines you target.

Do insurance ads have special rules in the USA?

Yes. Insurance falls under Google's financial services ad policies, and calling or texting leads requires proper consent under the TCPA. We plan campaigns and lead follow-up with these rules in mind.

Insurance Agency in the USA

The challenge

Our approach

What changed