Paid Search
Google Ads & PPC Agency in Pakistan
Search campaigns that reach people already looking for what you sell, with tracking built to prove real cost per customer, not just clicks.
Quick Answer
ZAVYANS provides Google Ads for businesses across Pakistan, from our office in Blue Area, Islamabad, in person in Islamabad and Rawalpindi and remotely everywhere else. The work typically covers keyword & negative keyword management, conversion tracking and landing page review, planned around local rules from the start, with reporting and invoicing in PKR.
Why Pakistani businesses work with us
Same country, no time difference: calls and WhatsApp during your working day
Work planned around Pakistani advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in PKR
Why Google Ads is different from social ads
Social platforms interrupt people who were not looking for you. Google catches people who have already decided they want something, which is why search campaigns often deliver the lowest cost per qualified lead of any paid channel, once tracking is set up properly.
The catch is that most Google Ads accounts waste real budget on broad keywords, missing negative keyword lists, or landing pages that do not match search intent. We fix the tracking and structure first, then scale spend behind what is actually converting.
What's included
Conversion tracking
Proper event tracking so results are measured on leads and sales, not clicks.
Transparent reporting
Cost per lead and cost per sale reported clearly, not just clicks and impressions.
Keyword and negative keyword management
Intent-based targeting and an actively maintained negative keyword list.
Bid and budget management
Budget moved toward what is producing results, reviewed weekly.
Campaign strategy and structure
Search, Shopping and Performance Max built around real buyer intent, not guesswork.
Landing page review
Pages checked and improved so ad spend does not land somewhere that will not convert.
Working with Pakistani businesses
Our office is in Blue Area, Islamabad, and we work with businesses across Pakistan, from Karachi and Lahore to Faisalabad, Multan, Peshawar and Sialkot. There's no time difference, calls and WhatsApp happen during your working day, meetings in Islamabad are welcome, and reporting and invoicing are in PKR. We work in English and Urdu.
Google Ads Management rules in Pakistan
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules.
What's different about Google Ads Management in Pakistan
Pakistani audiences are mobile-first, and Facebook, YouTube and TikTok reach far more people than LinkedIn or X. Costs per click are low compared with the UK or USA, so budgets go further, but lead quality varies a lot, which is why we qualify leads quickly by WhatsApp and phone.
- Ad copy and creatives in English, Urdu or Roman Urdu, tested against each other
- Click-to-WhatsApp and lead form campaigns, because many buyers would rather message than fill in a website form
- Separate targeting by city, since buying power and competition differ sharply between Karachi, Lahore, Islamabad and smaller cities
Getting tracking right before scaling spend
Google can only optimise toward conversions it can actually see. A correctly configured tag setup, clean conversion actions and, where relevant, offline conversion imports for sales that happen outside the website, all matter more to results than the bidding strategy itself.
Avoiding wasted clicks
Broad match keywords without a maintained negative keyword list are the most common source of wasted spend we find auditing new accounts. We review search terms weekly and adjust targeting before waste compounds.
Who we help
E-commerce
Shopping and search campaigns built around product feed quality.
Local service businesses
Campaigns built around service-area and call tracking.
Real estate
Campaigns for property and project searches with lead tracking.
B2B and SaaS
Search campaigns capturing high-intent, considered-purchase demand.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Pakistan?
Yes. Our office is Office 24D, Rashid Plaza, Blue Area, G-6, Islamabad. We work with businesses across Pakistan from there, in person in Islamabad and Rawalpindi and over calls and WhatsApp elsewhere, in English and Urdu.
Can you track phone calls and form submissions?
Yes. We track calls, form submissions and, where relevant, offline sales, and import qualified leads back into Google for better optimisation.
Do you manage Performance Max?
Yes, when tracking and creative assets are strong enough. We set guardrails so it does not spend on low-value traffic.
Do you run ads in Urdu?
Yes. We test English, Urdu and Roman Urdu ad copy against each other and keep whichever brings better leads. Many Pakistani campaigns also use click-to-WhatsApp, because customers often prefer to message.
Do you run Google Shopping for online stores?
Yes, including product feed clean-up and campaign structure.
What rules apply to Google Ads Management in Pakistan?
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
How long until Google Ads produces leads?
Search campaigns can produce enquiries within days. Reaching a stable, profitable cost per customer typically takes 4 to 8 weeks of optimisation.
Can you take over an existing account?
Yes. We audit it first, keep what works and fix what does not.
Which cities in Pakistan do you work with?
Businesses anywhere in Pakistan, including Islamabad, Rawalpindi, Karachi, Lahore, Faisalabad, Multan, Peshawar, Gujranwala and Sialkot. Campaigns and content can be targeted to specific cities or regions.
Do I need a new website or landing page?
Not always, but a slow or unfocused page wastes ad spend. We review your pages and recommend or build one if needed.
How much should I budget for Google Ads?
It depends on the cost per click in your market and the value of a customer. We estimate a realistic range from keyword research before you commit budget.
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Need more than Google Ads?
Google Ads is one part of PPC. We also run Microsoft (Bing), Meta, LinkedIn, Amazon and TikTok ads as one plan.
Let's build something
Ready to grow with Google Ads Management in Pakistan?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com