Google Ads & PPC Agency in London

Why Google Ads is different from social ads

Social platforms interrupt people who were not looking for you. Google catches people who have already decided they want something, which is why search campaigns often deliver the lowest cost per qualified lead of any paid channel, once tracking is set up properly.

The catch is that most Google Ads accounts waste real budget on broad keywords, missing negative keyword lists, or landing pages that do not match search intent. We fix the tracking and structure first, then scale spend behind what is actually converting.

Doing business in London

London runs on two very different economies sitting a few miles apart: the City and Canary Wharf, where financial and professional services firms move fast and expect polished, compliance-aware work, and Shoreditch's tech and startup scene, where budgets are tighter and speed matters more than polish. We adjust tone and pace depending on which London you're actually selling to.

Getting tracking right before scaling spend

Google can only optimise toward conversions it can actually see. A correctly configured tag setup, clean conversion actions and, where relevant, offline conversion imports for sales that happen outside the website, all matter more to results than the bidding strategy itself.

Avoiding wasted clicks

Broad match keywords without a maintained negative keyword list are the most common source of wasted spend we find auditing new accounts. We review search terms weekly and adjust targeting before waste compounds.

Areas of London we cover

Campaign location targeting is set around where your customers actually are, so budget isn't spent on clicks from outside your service area. In London that usually means:

• the City of London
• Canary Wharf
• Shoreditch and Old Street
• Westminster and the West End
• Camden and King's Cross
• Croydon

We work remotely, so where you're based in London doesn't change how the engagement runs.