REMOTE SERVICE DELIVERY
Google Ads Management for Dental Clinics in London
Build a dental enquiry campaign around the appointments your practice can accept and the patient catchment you actually serve. For a London practice, postcode coverage, travel expectations and reception follow-up belong in the brief before spend is committed.
A single-practice catchment and reception-capacity pilot
- Start with one agreed appointment category and a set of postcodes supplied by the practice. Check the proposed catchment against where existing patients travel from, rather than assuming every London enquiry is equally useful.
- Use a landing page that explains the appointment, practice location and how the patient can enquire. Ask the practice to approve clinical descriptions and any offer conditions before launch.
- Agree how reception records contact attempts, booked consultations and unsuitable enquiries. Review the location and search-term reports alongside those appointment outcomes.
Illustrative first-phase scope
An illustrative practice starts with one consultation offer and reception-approved appointment slots. A lead outside its agreed catchment is recorded separately so a cheaper enquiry is not mistaken for a useful booking.
This is a planning example, not a client result. The proposal identifies the actual work, supplied information, dependencies and acceptance criteria.
What the engagement can include
- Review of the existing service pages, enquiry journey and relevant account or system setup
- A written pilot scope with named responsibilities and the information your team must approve
- The agreed campaign, content or workflow implementation and a defined handoff
- Reporting against the accepted enquiry or workflow measures, followed by a review of the next phase
How the work would be assessed
- Enquiries within the practice-approved catchment
- Reception-contacted enquiries and appointments booked
- Cost per accepted appointment enquiry, with media spend separated
Agree the baseline and definitions before starting. Agency work, advertising spend, subscriptions and integration or model usage are separate cost categories where applicable; the proposal confirms what is included.
Questions specific to this scope
- Which postcodes and appointment categories can the practice accept?
- Who checks appointment availability and reviews patient-facing claims?
- How will reception report booking outcomes without sharing unnecessary patient details?
Remote delivery and the local business brief
ZAVYANS can deliver this service remotely for a business serving London. The engagement can include online discovery, shared review of approved materials, controlled account or system access and agreed reporting. Languages, operating hours and handoff arrangements are confirmed for the project.
Your customer territory, the areas your business can serve and the location of an agency office are separate planning inputs. The page describes this service scope for the named market. It does not establish additional ZAVYANS premises or imply that your business operates in areas you have not approved.
A question about this engagement
Do we need to target all of London?
The practice should define the appropriate patient catchment. A broad city target can be reviewed against appointment suitability and reception capacity; the final location settings depend on that evidence.
Related scopes and established information
Location-setting reference
Google distinguishes physical presence from interest in an area. Review the available location options against the business brief and observed outcomes.
Google Ads: advanced location optionsYour starting brief
Review the service and location below. You can edit the message and add your business details on the contact page before sending.
Updated . Scope and commercial commitments are agreed in the proposal.