AEO
GEO & AI Search Agency in London
Structured data, answer-first content and crawler access that help your business get cited by ChatGPT, Perplexity and Google AI Overviews.
Quick Answer
ZAVYANS provides GEO & AI Search Optimization for businesses in London, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers citation & mention building, ongoing monitoring and answer-first content, planned around local rules from the start, with reporting and invoicing in GBP.
Why London businesses work with us
Calls in UK hours (GMT/BST) and written weekly reporting, so you always know what was done and what it produced
Work researched around London's real markets: the City and Canary Wharf, Shoreditch and King's Cross tech, Harley Street healthcare and West End retail
One team running marketing, automation and software, instead of several London suppliers who don't talk to each other
Reporting and invoicing in GBP, with no central-London office overhead built into your fees
Getting cited by ChatGPT, Perplexity and AI Overviews
People increasingly ask AI assistants directly for recommendations instead of searching and clicking through results. These tools pull their answers from a mix of structured data, clear factual content and sources they trust, a different discipline from traditional SEO, even though the two overlap heavily.
See our own guide to getting cited by ChatGPT for the approach we apply to client sites as well as our own.
What's included
Ongoing monitoring
Checking what AI assistants actually say about your business over time.
Answer-first content
Content written to directly answer the questions people ask AI assistants.
Citation and mention building
Building the third-party mentions AI systems weight when forming an answer.
AI readiness audit
Checking your site's structured data, content clarity and crawler access against what AI systems need.
Structured data implementation
Schema markup that helps AI systems understand what your business actually offers.
llms.txt and crawler access
Making sure AI crawlers can actually access and read your site.
Doing business in London
London is not one market but several sitting a few miles apart. The City and Canary Wharf are dominated by financial and professional services firms that expect polished, compliance-aware work. Shoreditch, Old Street and King's Cross hold one of Europe's largest tech and startup scenes, where speed matters more than polish. Marylebone and Harley Street are the centre of UK private healthcare, while the West End, Mayfair and Knightsbridge carry retail, hospitality and luxury brands. Across Greater London's 32 boroughs and nearly 9 million people, thousands of SMEs, trades and local services compete street by street. We plan every engagement around which of these Londons you are actually selling to.
We work with London businesses remotely from Islamabad, which is four to five hours ahead of the UK, so our working day overlaps your morning and early afternoon. Calls are scheduled in UK hours, reporting and invoicing are in GBP, and there is no London office overhead built into our fees.
GEO & AI Search Optimization rules in the UK
UK law now bans fake reviews under the Digital Markets, Competition and Consumers Act, the ASA's rules cover claims in content, and cookie banners must meet PECR.
What's different about GEO & AI Search Optimization in the UK
UK searchers use UK spelling and terms, and results favour businesses that look established and local. Reviews on Google and Trustpilot carry a lot of weight.
- Keyword research in UK English, so pages match how people actually search
- Google Business Profile plus UK directory listings such as Yell and Thomson Local
- Content that answers questions the way UK buyers ask them
Why this complements traditional SEO
Strong traditional SEO, clean structured data, clear content and real authority through reviews and backlinks, is also what AI systems draw from. We treat GEO as an extension of the same foundational work, not a separate discipline.
Search and SEO in London
Search results in London are intensely local. Someone searching for a dentist in Islington sees different map results from someone in Croydon, and 'near me' searches are judged almost at street level. For GEO & AI Search Optimization, we build around the specific areas you want to win, from the Square Mile out to Zones 3 to 6, with location pages, Google Business Profile work and reviews where they genuinely apply, instead of one generic 'London' page competing against thousands of others. London also has some of the most competitive organic results in the UK, so genuinely useful content and earned links carry more weight here than in smaller cities.
Who we work with in London
- Clinics and practices: Competing in the local map pack in Marylebone, Kensington, Islington and across the boroughs.
- Solicitors, accountants and consultancies: Competing on service and location searches in the City, Holborn and Mayfair.
- Tech and SaaS companies: Competing on comparison, alternative and feature searches from Shoreditch and King's Cross.
Reaching South Asian audiences in London
London has some of the UK's largest South Asian communities, in areas such as Southall, Ilford, East Ham, Whitechapel and Tooting. Our team works in English and Urdu, which helps when a campaign, landing page or customer conversation needs to reach Urdu-speaking audiences as well as the wider London market.
Results from real client work
Engagements for clients in the USA and Pakistan. Client names are withheld and figures are rounded ranges.
Case study · 2025
ZAVYANS grew a dental clinic in Islamabad and Rawalpindi from ~10-30 to 60-100 patient enquiries a month, with 20-50% lower cost per enquiry, in 3-6 months (2025).
Read the case study →
Case study · 2024
ZAVYANS grew an aesthetic clinic in Islamabad and Rawalpindi from ~30-60 to 150-250 patient enquiries a month, with 20-50% lower cost per enquiry (2024).
Read the case study →
Areas of London we cover
The City of London
The Square Mile: banks, insurers, law firms and professional services.
Canary Wharf
Financial services, fintech and large corporate headquarters.
Shoreditch and Old Street
Startups, agencies and the 'Silicon Roundabout' tech scene.
King's Cross
Tech, life sciences and major offices, including Google and Meta.
Westminster and the West End
Retail, hospitality, theatre, media and public affairs.
Marylebone and Harley Street
Private medical, dental and aesthetics clinics.
Mayfair and Knightsbridge
Luxury retail, private wealth and high-end property.
Soho
Media, film and post-production, restaurants and creative studios.
Stratford and East London
Fast-growing residential and business districts around the Olympic Park.
Croydon
South London's largest business centre and a growing tech hub.
We also work with businesses across outer London and the commuter belt, including Watford, Reading, Slough, Kingston upon Thames, Bromley and towns throughout Surrey, Kent, Essex and Hertfordshire. We work remotely, so where you are based doesn't change how the engagement runs.
Who we help
E-commerce
Being cited in AI-assisted shopping and product research.
Professional services
Being cited when someone asks an AI assistant for a recommendation.
Local service businesses
Being named for local, service-specific AI queries.
SaaS and software
Appearing in AI-generated comparisons and recommendations.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in London?
Not a physical office. We work with London businesses remotely, with calls in UK hours (GMT/BST), written weekly reporting and invoicing in GBP. Not paying for a London office keeps our fees lower than many local agencies.
Which AI systems does this cover?
ChatGPT, Perplexity, Google's AI Overviews and similar systems, which draw on overlapping but not identical signals.
Why choose ZAVYANS for GEO and AI search optimisation?
We treat this as an extension of solid SEO and structured data work, rather than a separate discipline requiring a different site.
Do you write content in UK English?
Yes. We research keywords and write in UK English, so pages match how UK buyers actually search, and we support your Google Business Profile and UK directory listings such as Yell and Thomson Local.
What do you need from me to start?
Access to your website and a list of the questions or searches you want your business to be found for.
What rules apply to GEO & AI Search Optimization in the UK?
UK law now bans fake reviews under the Digital Markets, Competition and Consumers Act, the ASA's rules cover claims in content, and cookie banners must meet PECR. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
How do you measure results here?
By testing what AI assistants say when asked relevant questions about your industry, alongside traditional search rankings.
Is this different from your regular SEO service?
It overlaps heavily. This service adds structured data, answer-first content and crawler access specifically aimed at AI systems.
Which cities in the UK do you work with?
Businesses anywhere in the UK, including London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Edinburgh, Bristol, Sheffield and Newcastle. Campaigns and content can be targeted to specific cities or regions.
Can you guarantee we'll be cited by ChatGPT?
No one can guarantee citation by any AI system, since it depends on the model's own training and retrieval process. We can meaningfully improve your odds.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
Do I need an llms.txt file?
It helps AI crawlers understand your site's content, and we set this up as part of the service.
Can you help us rank in a specific part of London?
Yes. We focus content, location pages and Google Business Profile work on the boroughs and neighbourhoods you serve, because London search results change from one area to the next.
How long does GEO & AI Search Optimization take to work in London?
London is one of the most competitive search markets in the UK. Expect meaningful movement in 3 to 6 months for competitive terms, and sooner for local and long-tail searches. We report progress every month.
Which areas of London do you cover?
All of London and the surrounding area, including The City of London, Canary Wharf, Shoreditch and Old Street, King's Cross, Westminster and the West End. We also work with businesses across outer London and the commuter belt, including Watford, Reading, Slough, Kingston upon Thames, Bromley and towns throughout Surrey, Kent, Essex and Hertfordshire.
Related services in the UK
Google Ads Agency
Search campaigns that reach people already looking for what you sell, with tracking built ...
Learn more →Influencer Marketing Agency
Creator sourcing based on audience fit and engagement, not follower count, with performanc...
Learn more →Instagram Ads Agency
Feed, Stories and Reels campaigns built for a visually driven audience, with creative test...
Learn more →GEO & AI Search Agency in other UK cities
Let's build something
Ready to grow with GEO & AI Search Optimization in London?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com
Last updated: