Dental Clinic · Islamabad & Rawalpindi · 2025
Dental Clinic in Islamabad & Rawalpindi
A dental clinic in the twin cities wanted more patients for implants, braces and aligners, whitening and veneers, and general treatment, from people actively looking for a dentist.
Quick Answer
ZAVYANS grew a dental clinic in Islamabad and Rawalpindi from ~10-30 to 60-100 patient enquiries a month, with 20-50% lower cost per enquiry, in 3-6 months (2025). Client name withheld; figures are approximate, rounded ranges.
~4x
monthly patient enquiries at best: from about 10-30 to 60-100
20-50%
lower cost per enquiry
PKR 100K-300K
monthly ad budget
The challenge
The clinic had been working with another marketing agency, but patient enquiries stayed low. High-value treatments like implants, braces and veneers need patients who are actively researching, and the clinic was not reaching enough of them.
Our approach
We ran Google Ads for people searching for dentists and specific treatments, Meta (Facebook and Instagram) campaigns for implants, braces and aligners, whitening and veneers, and general dentistry, a faster website with clear treatment pages, and local SEO with Google Business Profile so the clinic appeared on Google Maps in Islamabad and Rawalpindi. Patients could get in touch by WhatsApp, phone, online form or booking, or Instagram and Facebook messages.
Client name withheld for confidentiality. Figures are approximate, rounded ranges from the 2025 engagement.
What changed
- More booked appointments
- More high-value treatments such as implants, braces and veneers
- The clinic ranking on Google Maps for dentist searches in the twin cities
- More Google reviews
- A 20-50% lower cost per enquiry while enquiries grew about 4x
How the engagement ran
Phase 1: Foundations
Website and treatment pages set up, with WhatsApp, calls, online booking and social messages as clear ways to book.
Phase 2: Paid campaigns
Google Ads for treatment and 'dentist near me' searches, plus Meta campaigns for each main treatment.
Phase 3: Local visibility
Google Business Profile, patient reviews and local SEO so the clinic appeared on Maps for nearby searches.
Phase 4: Optimise
Budget moved toward the treatments and campaigns producing booked appointments, especially high-value treatments.
What made the difference
Treatment-specific campaigns
Implant, orthodontic, cosmetic and general patients search for different things, so each treatment got its own message and page.
Search intent first
Google Ads reached people already looking for a dentist, while Meta built demand for treatments people were considering.
Reviews and Maps
More reviews and a stronger Maps presence gave new patients the confidence to book.
Frequently asked questions
How many patient enquiries did the dental clinic get?
Monthly enquiries grew from roughly 10-30 to 60-100 at best within 3-6 months in 2025, with cost per enquiry 20-50% lower.
Which dental treatments did you promote?
Dental implants, braces and aligners, teeth whitening and veneers, and general treatments such as root canals.
What ad budget does a dental clinic need?
This clinic spent roughly PKR 100,000-300,000 a month on ads. Smaller clinics can start lower and scale once enquiries become bookings.
Do you work with dental clinics outside Pakistan?
Yes. We also run dental clinic marketing in the USA, the UK, Canada, Australia, the UAE and Saudi Arabia.
Services involved
Google Ads Management
Search, Shopping, Performance Max, and YouTube campaigns built around profit, not clicks.
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns engineered for creative testing velocity and real ROAS.
Local SEO & Google Business Profile Management
Rank in the local map pack and keep your Google Business Profile working as a lead source.
Website Development
Fast, conversion-focused websites built on modern architecture, not bloated page builders.
See more on our dental clinic marketing, including Islamabad and Rawalpindi, and our AI receptionist for dentists.