GEO (Generative Engine Optimization)

GEO builds on the same technical and content foundation as SEO — site speed, clean HTML, and genuinely useful content — but adds AI-specific requirements: explicit structured data (JSON-LD schema), direct-answer paragraphs positioned immediately after headings, and technical access rules (robots.txt, llms.txt) that explicitly welcome AI crawlers rather than accidentally blocking them. A site can rank well in traditional Google search while being effectively invisible to AI assistants, which is why GEO is treated as a distinct discipline rather than an SEO afterthought.