Definition
Programmatic Advertising
Programmatic advertising is the automated buying and placement of digital ads through real-time bidding, rather than manually negotiated placements.
Programmatic systems use automated auctions to buy ad space across a huge network of websites and apps in real time, targeting audiences based on data rather than buying a fixed placement on a single site. It’s typically used for display and video advertising at scale, and works best when paired with clear audience data and conversion tracking, since the automation is only as good as the signals feeding it.
