B2B
ABM Agency in the USA
Identifying the specific companies worth winning and building campaigns aimed directly at the people who decide there.
Quick Answer
ZAVYANS provides Account-Based Marketing for businesses across the USA, with a US office in Arlington, Virginia and delivery from our Islamabad team. The work typically covers sales & marketing alignment, personalised content and target account identification, planned around local rules from the start, with reporting and invoicing in USD.
Why US businesses work with us
Scheduled calls in US time zones, plus written weekly reporting
Work planned around US advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in USD, with no local office overhead added to your cost
Targeting specific companies instead of broad audiences
For businesses selling high-value B2B deals, a handful of named target accounts often matter more than a broad audience of thousands. Account-based marketing flips the usual approach: instead of casting a wide net, we identify the specific companies worth winning.
This pairs closely with our LinkedIn ads for B2B service, since LinkedIn's targeting is well suited to reaching named accounts.
What's included
Monthly reporting
Progress reported against your named account list, not generic lead volume.
Personalised content
Messaging built around each account's specific situation, not generic outreach.
Target account identification
Building a list of companies that fit your ideal customer profile.
Account engagement tracking
Seeing which target accounts are actually engaging, not just which ads got clicks.
Sales and marketing alignment
Making sure marketing and sales are working the same account list.
Multi-channel targeting
Reaching decision-makers at target accounts through LinkedIn, email and retargeting together.
Working with US businesses
ZAVYANS has a US office in Arlington, Virginia, and our delivery team is in Islamabad, nine to ten hours ahead of the East Coast. We schedule calls within your business hours, send written updates so nothing waits a day, and report and invoice in USD. We don't have offices in individual US cities, and we say so plainly.
Account-Based Marketing rules in the USA
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used.
What's different about Account-Based Marketing in the USA
The US is the most competitive ad market in the world, and costs per click are among the highest anywhere, so wasted spend adds up fast. Google, Meta, YouTube, TikTok and LinkedIn all have huge US audiences, and Microsoft Ads adds extra reach, especially on desktop.
- Targeting by state, metro area or radius, because costs and competition differ widely between markets
- Spanish-language campaigns where your customers need them
- Offline conversion tracking, so bidding aims at booked jobs and sales, not just form fills
Who this actually suits
ABM makes sense when your average deal size is high enough to justify highly targeted campaigns, and when you can clearly name the companies you want as customers. For lower-value, high-volume products, broader lead generation usually performs better.
Who we help
Professional services firms
Reaching decision-makers at specific target clients.
Enterprise software companies
Targeting named accounts with long sales cycles.
Manufacturers and exporters
Targeting named international buyers or distributors.
Agencies
Winning larger retainer clients through focused outreach.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in the USA?
No. We serve US businesses remotely from our offices in Islamabad, Pakistan and Arlington, Virginia (USA), with scheduled calls in your time zone, written weekly reporting and invoicing in USD.
Do you work with our sales team directly?
Yes, alignment between marketing and sales on the same account list is central to ABM working.
How many target accounts do we need?
Anywhere from a handful to a few hundred, depending on your sales team's capacity to follow up personally.
Can you target specific US states or cities?
Yes. We target by state, metro area or radius, because costs and competition vary widely across the US, and we can run Spanish-language campaigns where your customers need them.
How is this different from regular lead generation?
Regular lead generation casts a wide net and qualifies afterward. ABM starts with a named list of target companies.
What rules apply to Account-Based Marketing in the USA?
US ads must follow FTC rules on truthful advertising and endorsements, and state privacy laws such as California's CCPA affect how tracking data is used. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
What do you need from me to start?
Your ideal customer profile and, if you have one, a starting list of target companies.
What size company is this suited for?
Mainly B2B companies with a high average deal size, where a smaller number of wins justifies focused effort.
Which cities in the USA do you work with?
Businesses anywhere in the USA, including New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, Austin, Miami, Atlanta, Boston, Seattle and Denver. Campaigns and content can be targeted to specific cities or regions.
Which channels do you use for ABM?
Primarily LinkedIn, along with targeted email and retargeting, matched to where your target accounts spend time.
Why choose ZAVYANS for account-based marketing?
We only recommend ABM where the deal size and account list genuinely justify it, rather than applying it to every B2B client by default.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
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Let's build something
Ready to grow with Account-Based Marketing in the USA?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com