Definition
SDR (Sales Development Representative)
An SDR is a sales team member focused on outbound prospecting and qualifying leads, typically responsible for booking meetings rather than closing deals directly.
SDRs typically run outbound email and calling sequences, qualify inbound leads against defined criteria, and hand off qualified conversations to account executives who own the closing process. Many companies now outsource this function entirely rather than hiring in-house, since it requires specific infrastructure (sending domains, dialers, sequencing tools) and a different skill set than closing.
