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Zavyans
PPC campaign analytics on a laptop, Islamabad

Islamabad · Paid Advertising

Best PPC Agency in Islamabad

ZAVYANS runs PPC management for Islamabad businesses in person from our Blue Area office. Pay-per-click management across Google, Microsoft (Bing), Meta, LinkedIn, Amazon and TikTok, run as one plan, with budgets moved to whatever produces leads and sales.

Quick Answer

ZAVYANS provides PPC management for businesses in Islamabad, in person from our Blue Area office. The work typically covers PPC strategy, campaign builds across Google, Microsoft Ads, Meta and LinkedIn, conversion tracking and weekly optimisation, with reporting and invoicing in PKR. It starts with a free proposal call.

Why Islamabad businesses choose ZAVYANS for PPC Management

A real Blue Area office for in-person meetings, in the city

One team running AI, automation, marketing and software, instead of separate vendors

Work in English and Urdu, with written quotes and invoicing in PKR

You own the work, accounts and data at the end of the engagement

One PPC plan across every platform for Islamabad businesses

Pay-per-click advertising means you pay only when someone clicks your ad. Most businesses start with Google Ads, but the best results often come from a mix: Google and Microsoft (Bing) Ads for people already searching, Meta and TikTok for demand you create, LinkedIn for B2B decision makers and Amazon for product searches.

We plan PPC as one budget across those platforms, set up conversion tracking first, and move spend every week towards the campaigns that bring real enquiries and sales, not just clicks.

What's included in our Islamabad PPC Management service

Google Ads

Search, Shopping, Performance Max and YouTube campaigns.

Paid social

Meta, LinkedIn and TikTok campaigns built around the same goals.

PPC strategy

Choosing the right platforms, keywords and audiences for your goals and budget.

Microsoft (Bing) Ads

Search ads on Bing, Yahoo and DuckDuckGo, often at a lower cost per click than Google.

Conversion tracking

Calls, forms, WhatsApp and purchases tracked before any money is spent.

Weekly optimisation

Bids, keywords, ads and landing pages improved every week, with clear reporting.

What it can do

Competitor and brand protection

Making sure your brand appears first when people search for you.

E-commerce sales

Shopping, Performance Max and Amazon ads measured by return on ad spend.

Product launches

Fast visibility for new products and offers.

Lead generation

Steady enquiries for service businesses, measured by cost per lead.

B2B pipeline

LinkedIn and search campaigns aimed at decision makers in target companies.

Local services

Ads shown to people nearby, with call tracking and booking.

PPC Management in Islamabad: what works here

Islamabad organisations, from startups and software houses to clinics, schools, NGOs and government contractors, want practical AI that saves time without risking confidential information.

  • Google, Meta and WhatsApp click-to-chat ads in English and Urdu
  • Call and WhatsApp tracking so you know which ads bring customers
  • Landing pages built for Pakistani mobile users
  • Weekly reports on leads and cost per lead, not just clicks

Being honest about the limits

PPC works fastest when there's demand and a clear offer. It can't fix a weak offer or a slow website, and costs rise quickly in competitive industries, so we tell you upfront if a budget is too small to learn from.

Questions to ask before hiring a PPC Agency in Islamabad

  • Will we own the ad accounts and data?
  • How will you track calls and WhatsApp leads?
  • Do you report on leads and sales, or only clicks?
  • Can you run Urdu as well as English ads?
  • Is there a real office you can visit?

How much does PPC cost?

PPC costs have two parts: the ad budget you pay directly to Google, Microsoft, Meta or LinkedIn, and the management fee you pay an agency. Here's what both typically look like.

Industry (US, 2025)Avg cost per clickAvg conversion rateAvg cost per lead
Average across industries$5.267.52%$70.11
Attorneys & legal services$8.58-$131.63
Dentists & dental services$7.85--
Home & home improvement$7.85--
Education & instruction$6.23--
Automotive repair & service--$28.50
Restaurants & food--$30.27

Source: WordStream by LocaliQ, Google Ads Benchmarks 2025 (US data). Your costs depend on industry, location, competition and the quality of your ads and landing pages.

What PPC management costs

  • Flat monthly fee: commonly $500 to $2,500 a month for small businesses, more for larger accounts.
  • Percentage of ad spend: typically 10% to 20%, with smaller budgets usually at the higher end.
  • Setup fee: often $500 to $5,000 one-time, covering the audit, tracking, campaign structure and first ads.

We quote a clear flat monthly fee in writing after a short call, so your fee doesn't rise just because you spend more on ads.

How to set a starting budget

Work backwards from the number of leads you want. If your expected cost per lead is $70 and you want 20 leads a month, plan for about $1,400 a month in ad spend, plus a few weeks of testing. A budget that only buys a handful of clicks a day is too small to learn from, and we'll tell you if that's the case.

Which PPC platforms should you use?

Most businesses don't need every platform. We start with the one closest to buying intent, usually Google Search, then add others when the first is profitable.

PlatformWho you reachBuying intentBest for
Google SearchPeople actively searching for your serviceHighMost service and local businesses
Google Shopping & Performance MaxProduct searches and Google's full networkHighE-commerce
Microsoft (Bing) AdsSearchers on Bing, Yahoo and DuckDuckGo, often older and higher incomeHighB2B, professional services, USA/UK/Canada/Australia
Meta (Facebook & Instagram)Interest and lookalike audiences, retargetingMediumConsumer offers, e-commerce, local services
LinkedIn AdsJob title, company and industry targetingMediumB2B and high-value services
Amazon AdsShoppers searching on AmazonHighBrands selling on Amazon
TikTok AdsYounger audiences and short-form videoLow to mediumConsumer brands and apps

Microsoft (Bing) Ads deserves a closer look in the USA and UK: Bing's share of all US searches was about 7.5% in 2025 and around 8% in the UK, much higher on desktop, and its clicks are often cheaper than Google's because fewer advertisers compete there.

PPC audit checklist: 10 things we check first

  1. Conversion tracking is set up for calls, forms, WhatsApp and purchases, and tested
  2. Search terms are reviewed weekly and negative keywords added
  3. Campaigns are split by service, location or product, not one big campaign
  4. Ads match the keywords and the landing page message
  5. Landing pages load fast on mobile and have one clear next step
  6. Bids and budgets follow cost per lead or return on ad spend, not clicks
  7. Location and ad schedule settings match where and when you serve customers
  8. Brand searches are protected from competitors
  9. Microsoft (Bing) Ads is tested alongside Google
  10. Leads are followed up within minutes, and outcomes are tracked back to campaigns

Most accounts we review fail at least three of these, usually tracking, search terms and landing pages. Fixing them often lowers cost per lead before any budget increase.

Your first 90 days of PPC

  1. Weeks 1-2

    Audit, conversion tracking, keyword and competitor research, landing page fixes.

  2. Weeks 3-4

    Launch on the first platform with tight targeting and several ad variations.

  3. Month 2

    Weekly search-term reviews, negative keywords, bid and budget changes, ad testing.

  4. Month 3

    Scale what works, test Microsoft Ads or paid social, and report on cost per lead and sales.

Who we help

E-commerce brands

Stores selling online through Shopping, Meta and Amazon.

B2B companies

Software, consulting and manufacturing firms targeting decision makers.

Local service businesses

Clinics, law firms, trades and agencies that need steady enquiries.

Multi-location businesses

Consistent campaigns across many cities or countries.

How we work

  1. Step 1

    Audit

    We review your accounts, tracking, landing pages and competition.

  2. Step 2

    Build

    Tracking first, then campaigns, ads and audiences on the right platforms.

  3. Step 3

    Launch and test

    Campaigns go live and are tested with a weekly read-out.

  4. Step 4

    Scale

    Budget moves to the platforms and campaigns producing results.

What affects the cost

Every project is quoted in writing after a short call. The main factors are:

  • Your monthly ad budget, paid directly to the platforms
  • How many platforms and campaigns are managed
  • Whether landing pages need building or improving
  • Tracking and CRM integration needs
  • Reporting frequency and meetings

Frequently asked questions

Can we meet your team in person in Islamabad?

Yes. Our office is in Blue Area, Islamabad, and you are welcome to visit by appointment, Monday to Saturday.

Is PPC the same as Google Ads?

Google Ads is the largest PPC platform, but PPC also includes Microsoft (Bing) Ads, Meta, LinkedIn, Amazon and TikTok ads. We plan them together.

How much should we spend on PPC?

Enough to get several leads or sales a week at your expected cost per lead. We recommend a starting budget after reviewing your market and goals.

What do you need from me to start?

Access to existing ad accounts and analytics, your goals and target areas, and a clear offer or landing page.

How soon will we see results?

Campaigns usually start bringing clicks and enquiries in the first weeks, with performance improving over the first two to three months as we optimise.

Should we advertise on Microsoft (Bing) Ads?

Often, yes, especially in the USA, UK, Canada and Australia. Bing has a smaller but often older, higher-income audience, and clicks can cost less than on Google.

Do you also serve Rawalpindi?

Yes, we provide PPC management for businesses in Rawalpindi and across Pakistan.

What is PPC management?

It's planning, building and optimising pay-per-click ads, where you pay only when someone clicks, across platforms such as Google, Microsoft Ads, Meta and LinkedIn.

Do we own the ad accounts?

Yes. Accounts are set up in your name, and you keep full access and history.

Is there a PPC Agency near me in Islamabad?

Yes. Our office is at Office 24D, Rashid Plaza, Blue Area, G-6, Islamabad, and we work with businesses across Islamabad, including Blue Area, the F and G sectors, E-11, the I-8 to I-10 corridor, DHA, Bahria Town and Gulberg.

Is PPC better than SEO?

They do different jobs. PPC brings traffic within days and stops when you stop paying; SEO builds traffic over months that keeps coming. Most growing businesses use PPC for quick leads while SEO builds.

How do PPC agencies charge?

Usually a flat monthly fee, commonly $500 to $2,500 for small businesses, or 10% to 20% of ad spend, plus a one-time setup fee. We use a clear flat fee agreed in writing.

What is a good conversion rate for PPC?

Across industries, Google Ads search campaigns averaged a 7.52% conversion rate in 2025 according to WordStream by LocaliQ. Good rates depend on your industry and offer.

What is Performance Max?

It's a Google Ads campaign type that uses automation to show ads across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign. It works best with good conversion tracking and clear product or lead data.

Can PPC work with a small budget?

Yes, if it's focused on a few high-intent keywords, one location and one offer. A budget that only buys a few clicks a day is too small to learn from, and we'll say so honestly.

What are negative keywords?

Search terms you exclude so your ads don't show for irrelevant searches, such as 'free' or 'jobs'. Adding them weekly is one of the fastest ways to cut wasted spend.

How do you track phone calls and WhatsApp leads from ads?

With call tracking numbers, call extensions, click-to-WhatsApp events and website conversion tags, so every lead can be traced back to the campaign and keyword.

Do you manage Microsoft (Bing) Ads?

Yes. We often run Microsoft Ads alongside Google, especially in the USA, UK, Canada and Australia, where it can deliver cheaper clicks from a valuable audience.

Related services in Islamabad

Let's build something

Ready to get started with PPC management in Islamabad?

Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.

or email info@zavyans.com