Immigration Consultant Marketing Case Study

Immigration Consultancy in Islamabad & Rawalpindi

An immigration and study-abroad consultancy in the twin cities, handling study, work, visit and family visas, needed a far bigger and steadier pipeline of serious applicants.

Quick Answer

ZAVYANS grew an immigration consultancy in Islamabad and Rawalpindi from ~50-100 to 300-500 leads a month, with 20-50% lower cost per lead (2025). Client name withheld; figures are approximate, rounded ranges.

~5x

monthly leads at best: from about 50-100 to 300-500

20-50%

lower cost per lead

Under PKR 300K

monthly ad budget

The challenge

The consultancy had been working with another marketing agency, but lead volume was limited and uneven across its services. Study, work, visit and family visa clients each look for different information, and one generic message was not reaching them.

Our approach

We ran Google Ads for people searching for visa and study-abroad help, Meta (Facebook and Instagram) lead campaigns for each visa type, a faster website with clear pages for study, work, visit and family visas, and local SEO with Google Business Profile so the consultancy showed up on Google Maps in Islamabad and Rawalpindi. Leads came in by WhatsApp, phone calls, lead forms and office walk-ins.

Client name withheld for confidentiality. Figures are approximate, rounded ranges from the 2025 engagement.

What changed

More consultations and office visits
More signed clients and applications
The consultancy ranking on Google Search and Maps for immigration searches in the twin cities
More Google reviews
A 20-50% lower cost per lead while monthly leads grew about 5x

How the engagement ran

Phase 1: Foundations

Website pages for each visa type, with WhatsApp, calls, forms and office visits as clear next steps.

Phase 2: Paid campaigns

Separate Google and Meta campaigns for study, work, visit and family visas, each with its own message and audience.

Phase 3: Local visibility

Google Business Profile, client reviews and local SEO so the consultancy appeared on Maps in Islamabad and Rawalpindi.

Phase 4: Scale what works

Over 6-12 months, budget moved toward the visa types and campaigns producing consultations and signed clients.

What made the difference

One message per visa type

Students, skilled workers, visitors and families have different questions and timelines, so each got campaigns and pages that spoke to them directly.

Easy ways to get in touch

Enquirers could choose WhatsApp, a phone call, a lead form or an office visit, so fewer interested people dropped off before speaking to a consultant.

Trust on Google

Reviews and a strong Maps presence mattered, because people choosing an immigration consultant check carefully before visiting.

Frequently asked questions

How many leads did the immigration consultancy get?

Monthly leads grew from roughly 50-100 to 300-500 at best in 2025, over a 6-12 month engagement, with cost per lead 20-50% lower.

Which visa types did you market?

Study visas (for destinations such as the UK, Canada and Australia), work and skilled migration, visit visas, and family and spouse visas.

What ad budget does an immigration consultant need?

This consultancy spent under PKR 300,000 a month on ads. Budgets depend on how many visa types and cities you target.

Can immigration ads promise visa approval?

No. Ads and landing pages should never guarantee a visa or outcome, and Google and Meta restrict misleading claims. We keep messaging factual and focused on guidance and next steps.

Immigration Consultancy in Islamabad & Rawalpindi

The challenge

Our approach

What changed