Diagnostic lab technician handling patient samples: medical lab marketing in Pakistan

Medical Labs · Islamabad, Rawalpindi, Lahore, Karachi, Faisalabad & Multan · 2025

Medical Lab Network in Pakistan

A diagnostic lab network with branches in Islamabad, Rawalpindi, Lahore, Karachi, Faisalabad and Multan wanted more patients for lab tests, health checkup packages and home sample collection in every city.

Quick Answer

ZAVYANS grew a diagnostic lab network in 6 Pakistani cities from ~20-50 to 100-200 patient enquiries a month per city, with 20-50% lower cost per lead (2025). Client name withheld; figures are approximate, rounded ranges.

~4x

monthly enquiries per city at best: from about 20-50 to 100-200

6 cities

Islamabad, Rawalpindi, Lahore, Karachi, Faisalabad and Multan

PKR 1M-2M

monthly ad budget

The challenge

The lab had been working with another marketing agency, but patient enquiries stayed low across its cities. With branches in six cities, it needed each branch to be found by people nearby who were looking for tests, checkup packages or home sample collection.

Our approach

We ran Google Ads for people searching for lab tests and labs near them, Meta (Facebook and Instagram) campaigns for health checkup packages and home sample collection, a faster website with clear test and package pages and online booking, and local SEO with Google Business Profile so branches appeared on Google Maps in each city. Patients could get in touch by WhatsApp, phone, online booking or by walking in to a branch.

Client name withheld for confidentiality. Figures are approximate, rounded ranges from the 2025 engagement, measured per city.

What changed

More home sample collection bookings
More health checkup and test packages sold
More Google reviews and stronger Google Maps visibility for branches
A 20-50% lower cost per lead while enquiries grew about 4x per city
A steadier flow of patients across all six cities

How the engagement ran

Phase 1: Foundations

Website test and package pages, online booking, and WhatsApp and call buttons so every enquiry had a clear next step.

Phase 2: Paid campaigns

Google Ads for test and 'lab near me' searches, plus Meta campaigns for checkup packages and home sample collection, set up city by city.

Phase 3: Local visibility

Google Business Profile, patient reviews and local SEO so each branch appeared on Maps in its city.

Phase 4: Optimise

Budget moved toward the cities, packages and campaigns producing bookings, with lower-performing ads paused.

What made the difference

City-by-city campaigns

Each city got its own targeting and budget, so spend followed demand instead of one national campaign.

Packages and home collection

Health checkup packages and home sample collection gave people a simple, specific reason to book now.

Easy ways to book

WhatsApp, calls, online booking and walk-ins meant fewer interested patients dropped off before booking.

Frequently asked questions

How many enquiries did the lab network get?

Monthly enquiries grew from roughly 20-50 to 100-200 per city at best within 3-6 months in 2025, with cost per lead 20-50% lower.

Which cities did the campaigns cover?

Islamabad, Rawalpindi, Lahore, Karachi, Faisalabad and Multan, with targeting and budget set for each city.

What ad budget does a lab network need?

This network spent roughly PKR 1-2 million a month on ads across six cities. A single-branch lab can start with far less.

Are there rules for advertising lab tests?

Yes. Health ads must avoid misleading claims, and Meta limits targeting by health conditions. We keep ads factual and focused on tests, packages, prices and convenience.