Hotels & Tourism · Northern Pakistan · 2024
Hotel & Cottages in Northern Pakistan
A hotel and cottage business in Pakistan's northern areas wanted more direct bookings from travellers, and steadier demand outside the peak tourist season.
Quick Answer
ZAVYANS grew a hotel and cottage business in Pakistan's northern areas from ~50-100 to 200-400 booking enquiries a month, with 20-50% lower cost per lead (2024). Client name withheld; figures are approximate, rounded ranges.
~4x
monthly booking enquiries at best: from about 50-100 to 200-400
20-50%
lower cost per lead
Under PKR 200K
monthly ad budget
The challenge
Demand was concentrated in peak season, and too many bookings depended on third parties instead of coming to the property directly. The business needed travellers planning trips to the north to find it, trust it and book directly, including in quieter months.
Our approach
We ran Meta (Facebook and Instagram) and TikTok campaigns showing the property, rooms and views to people planning trips to the north, Google Ads for travellers searching for hotels and cottages in the area, a faster website with clear room and booking information, and local SEO with Google Business Profile so the property appeared on Google Maps for nearby stay searches.
Client name withheld for confidentiality. Figures are approximate, rounded ranges from the 2024 engagement.
What changed
- More direct bookings, with less reliance on third parties
- More bookings in the off-season, not just peak months
- More Google reviews and stronger Google Maps visibility
- A 20-50% lower cost per lead while booking enquiries grew about 4x
- A steadier flow of enquiries through the year
How the engagement ran
Phase 1: Foundations
Website room and booking pages made clear and fast, with simple ways for travellers to enquire directly.
Phase 2: Social and video
Meta and TikTok campaigns built around the property, rooms and surroundings, aimed at people planning northern trips.
Phase 3: Search and Maps
Google Ads for hotel and cottage searches, plus Google Business Profile and guest reviews for Maps visibility.
Phase 4: Season planning
Over 6-12 months, budget shifted between peak and off-season offers based on which campaigns produced bookings.
What made the difference
Video-first creative
Travellers choose stays with their eyes, so short videos of rooms, views and the area did the selling on Instagram, Facebook and TikTok.
Direct booking focus
Every campaign pointed to booking directly with the property, which is why direct bookings grew.
Off-season offers
Separate campaigns for quieter months gave travellers a reason to visit outside the peak season.
Frequently asked questions
How many booking enquiries did the hotel get?
Monthly booking enquiries grew from roughly 50-100 to 200-400 at best in 2024, over a 6-12 month engagement, with cost per lead 20-50% lower.
Which channels worked for the hotel?
Meta (Facebook and Instagram), TikTok and Google Ads, together with Google Business Profile, reviews and the website.
What ad budget does a hotel in the north need?
This property spent under PKR 200,000 a month on ads. Budgets can rise in peak season and drop in quieter months.
Can you help a hotel get bookings in the off-season?
Yes. Off-season offers, targeted at the right travellers, were part of this engagement and brought in bookings outside the peak months.
Services involved
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns engineered for creative testing velocity and real ROAS.
TikTok Ads
Native, sound-on TikTok campaigns that don't look like ads — built for the For You Page.
Google Ads Management
Search, Shopping, Performance Max, and YouTube campaigns built around profit, not clicks.
Local SEO & Google Business Profile Management
Rank in the local map pack and keep your Google Business Profile working as a lead source.
See more on our travel and hospitality marketing, including hotel marketing in Islamabad and TikTok Ads.