PR
PR Agency in the UAE
Genuinely newsworthy pitches to real journalists, because that is what actually earns coverage, not thinly disguised advertising.
Quick Answer
ZAVYANS provides Public Relations & Media Relations for businesses across the UAE, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers founder & expert positioning, press release writing and story pitching, planned around local rules from the start, with reporting and invoicing in AED.
Why UAE businesses work with us
Live calls in your working day: the UAE is only one hour behind our Islamabad team
Work planned around UAE consumer and online content rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in AED, with no local office overhead added to your cost
Earned coverage versus paid advertising
Advertising tells people what you say about yourself. A journalist covering your business tells people what someone else thinks is worth writing about, and that carries more weight, especially for launches and milestones. PR is slower and less predictable than ads, but the trust it builds is different in kind.
We pitch stories that are genuinely newsworthy, not thinly disguised advertising, because that is what gets covered.
What's included
Press release writing
Announcements written the way journalists expect to receive them.
Story pitching
Direct outreach to relevant journalists with a genuine angle, not a mass blast.
Coverage tracking
Reporting on what coverage was secured and its reach.
Media list building
Identifying journalists and publications that actually cover your industry.
Founder and expert positioning
Building a named spokesperson's visibility as an industry voice.
Crisis and reputation support
Guidance on public response when something goes wrong.
Working with UAE businesses
We serve UAE businesses remotely from Islamabad, which is only one hour ahead of the UAE, so our working days almost completely overlap. Calls and WhatsApp happen in your business hours, and reporting and invoicing are in AED. We don't have a UAE office, and we say so plainly.
Public Relations & Media Relations rules in the UAE
The UAE's cybercrime law covers false information and defamation online, and the UAE Media Council's standards apply to published content.
What's different about Public Relations & Media Relations in the UAE
People in the UAE search in both English and Arabic, and most residents are expatriates, so searches come from many backgrounds. Google dominates search, and Google Maps drives much of local discovery.
- Keyword research in English and Arabic
- Google Business Profile listings for each emirate where you have a real location
- Content written for residents as well as people moving to, or investing in, the UAE
What makes a story worth covering
A funding round, a genuine industry first, useful data nobody else has, or a compelling founder story tend to get covered. We are honest about whether your news is a strong pitch before spending time chasing coverage that was never likely to land.
Who we help
Software and tech companies
Coverage tied to product milestones or industry data.
Established businesses
Positioning leadership as industry experts.
Startups and founders
Building visibility around a launch or funding milestone.
Real estate developers
Coverage around major project launches.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in the UAE?
No. We serve UAE businesses remotely from our office in Islamabad, Pakistan, with calls and WhatsApp in your business hours, written weekly reporting and invoicing in AED.
Is PR worth it for a small business?
It depends on whether you have a genuinely newsworthy story. We will tell you honestly if your news is not strong enough yet.
How long does PR take to show results?
It varies widely. Some pitches land within days, others take weeks of relationship building with the right journalist.
Why choose ZAVYANS for PR?
We pitch genuinely newsworthy stories rather than thinly disguised advertising, which is what actually earns coverage from real journalists.
What rules apply to Public Relations & Media Relations in the UAE?
The UAE's cybercrime law covers false information and defamation online, and the UAE Media Council's standards apply to published content. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
What do you need from me to start?
Your news or story angle, and any past coverage or media contacts you already have.
Do you handle crisis communication too?
Yes, we can advise on public response if something goes wrong, though this is a distinct, more urgent engagement.
Which cities in the UAE do you work with?
Businesses anywhere in the UAE, including Dubai and Abu Dhabi. Campaigns and content can be targeted to specific cities or regions.
Which countries do you work in?
We work with clients across Pakistan, the United States, the United Kingdom, Canada, Australia, the UAE and Saudi Arabia.
Can you guarantee coverage?
No reputable PR agency can guarantee coverage, since editorial decisions are made by journalists, not us. We can guarantee a genuine pitching effort and honest reporting on results.
Do you write the press releases?
Yes, written the way journalists actually expect to receive them, not as marketing copy.
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Let's build something
Ready to grow with Public Relations & Media Relations in the UAE?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com