Paid Social
Facebook Ads Agency in Pakistan
Facebook Feed, Stories, Reels, lead forms and Messenger campaigns built for real ROAS, not just reach.
Quick Answer
ZAVYANS provides Facebook Ads for businesses across Pakistan, from our office in Blue Area, Islamabad, in person in Islamabad and Rawalpindi and remotely everywhere else. The work typically covers messenger & click-to-WhatsApp campaigns, conversions API setup and native lead form setup, planned around local rules from the start, with reporting and invoicing in PKR.
Why Pakistani businesses work with us
Same country, no time difference: calls and WhatsApp during your working day
Work planned around Pakistani advertising, consumer and privacy rules from the start
One team running marketing, automation and software, instead of separate vendors
Reporting and invoicing in PKR
Facebook still reaches the widest audience
Facebook remains the largest social audience for most markets, and its native lead forms, Messenger integration and detailed audience targeting make it well suited to both direct-response and lead generation campaigns, when the tracking and creative are set up properly.
We treat Facebook as part of one Meta Ads account alongside Instagram, since audiences and budget move most efficiently when managed together rather than as separate silos.
What's included
Conversions API setup
Server-side tracking that recovers signal lost to iOS privacy changes.
Native lead form setup
Capturing leads without visitors leaving Facebook, when that suits your funnel.
Campaign strategy
Objectives structured around your actual sales funnel.
Weekly reporting
Cost per result and ROAS reported clearly.
Creative testing
Multiple concepts tested continuously against real results.
Messenger and click-to-WhatsApp campaigns
Reaching people where they are comfortable messaging first.
Working with Pakistani businesses
Our office is in Blue Area, Islamabad, and we work with businesses across Pakistan, from Karachi and Lahore to Faisalabad, Multan, Peshawar and Sialkot. There's no time difference, calls and WhatsApp happen during your working day, meetings in Islamabad are welcome, and reporting and invoicing are in PKR. We work in English and Urdu.
Facebook Ads rules in Pakistan
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules.
What's different about Facebook Ads in Pakistan
Pakistani audiences are mobile-first, and Facebook, YouTube and TikTok reach far more people than LinkedIn or X. Costs per click are low compared with the UK or USA, so budgets go further, but lead quality varies a lot, which is why we qualify leads quickly by WhatsApp and phone.
- Ad copy and creatives in English, Urdu or Roman Urdu, tested against each other
- Click-to-WhatsApp and lead form campaigns, because many buyers would rather message than fill in a website form
- Separate targeting by city, since buying power and competition differ sharply between Karachi, Lahore, Islamabad and smaller cities
Why lead forms work well on Facebook
Facebook's native lead forms remove the friction of leaving the platform to fill out a form on a slow-loading page, which often produces a lower cost per lead, though the trade-off is generally lower lead quality that needs a fast follow-up process to convert well.
Tracking that survives privacy changes
A correctly configured Conversions API connection is what lets Facebook's algorithm keep optimising accurately despite iOS tracking restrictions.
Who we help
B2B services
Native lead forms for demo and consultation requests.
E-commerce
Retargeting campaigns for cart abandoners and past customers.
Real estate
Project awareness and enquiry campaigns.
Local service businesses
Lead form campaigns with fast follow-up.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Pakistan?
Yes. Our office is Office 24D, Rashid Plaza, Blue Area, G-6, Islamabad. We work with businesses across Pakistan from there, in person in Islamabad and Rawalpindi and over calls and WhatsApp elsewhere, in English and Urdu.
Is Facebook still worth advertising on?
Yes, for most markets it remains the largest social audience, and native lead forms and Messenger integration are genuinely effective when tracking is set up properly.
Can you use our existing creative?
Yes, and we can produce new creative if needed.
Do you run ads in Urdu?
Yes. We test English, Urdu and Roman Urdu ad copy against each other and keep whichever brings better leads. Many Pakistani campaigns also use click-to-WhatsApp, because customers often prefer to message.
How do you track leads from Messenger?
Click-to-Messenger campaigns and their outcomes are tracked and can be routed into your CRM.
What rules apply to Facebook Ads in Pakistan?
In Pakistan, provincial consumer protection laws prohibit misleading claims, PEMRA's code covers broadcast advertising, and regulated sectors such as health, finance and education have their own rules. We plan the work with this in mind, and you approve anything customer-facing before it goes live.
Can you take over an existing account?
Yes, we audit it first, keep what works and fix what does not.
Do you manage this separately from Instagram?
No, Facebook and Instagram run under one Meta Ads account and are reported together, since budget moves most efficiently when managed as one.
Which cities in Pakistan do you work with?
Businesses anywhere in Pakistan, including Islamabad, Rawalpindi, Karachi, Lahore, Faisalabad, Multan, Peshawar, Gujranwala and Sialkot. Campaigns and content can be targeted to specific cities or regions.
How often is reporting provided?
Weekly, with cost per result and ROAS reported against your goals.
Should I use lead forms or send traffic to my website?
It depends on your funnel. Lead forms lower cost per lead but often need faster follow-up to convert well; we help decide based on your process.
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Let's build something
Ready to grow with Facebook Ads in Pakistan?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com