Florida · Law Firm SEO
Law Firm SEO in Florida
Quick Answer
ZAVYANS provides law firm SEO and Google Ads for Florida firms, working remotely. Florida lawyer advertising is regulated by The Florida Bar, and most advertisements other than a firm's own website must be filed for review, generally 20 days before first use. We plan campaigns around that process.
What the Florida rules mean for your marketing
Filing rules
Under Florida Bar rules 4-7.19 and 4-7.20, most lawyer advertisements must be filed with the Bar for review before they run, with some exceptions. A firm's own website is generally not filed unless its posts are sponsored or boosted.
Required content
Rule 4-7.12 requires advertisements to name at least one responsible lawyer or firm and the bona fide office location, among other items, in a prominent and legible way.
Late filings
Late-filed ads can draw fees and discipline. Confirm current penalties with The Florida Bar, since older guidance uses rule numbers that have since changed.
Where we work in Florida
We serve Florida clients remotely, including Miami, Tampa, Orlando, Jacksonville, Fort Lauderdale and St. Petersburg. This page is general information and not legal advice. Confirm current rules with your state regulator or counsel.
Frequently asked questions
Do Florida law firm ads have to be filed?
Often yes. Under Florida Bar rules, most advertisements other than a firm's own website must be filed for review, generally at least 20 days before first use, with some exceptions. Build this into your campaign calendar.
Is a Florida law firm website filed with the Bar?
Generally no, unless it contains sponsored or boosted content. It must still follow the content rules.
What must a Florida lawyer ad include?
At least one responsible lawyer or firm name, the bona fide office location, and any required disclosures, all clearly legible.
Do you work with firms across Florida?
Yes. We serve Florida firms remotely, including Miami, Tampa, Orlando, Jacksonville and Fort Lauderdale.
Ready to talk about Florida marketing?
Written by the ZAVYANS team · Last updated: